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On February 24th, William Hill disclosed a long-term collaboration with the Grand Traverse Band of Ottawa and Chippewa Indians (GTB), an officially acknowledged Indian tribe.
William Hill has been appointed as GTB’s sole provider of online sports betting and online casino gaming in Michigan, thanks to their collaborative partnership.
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What does the partnership entail?
In Williamsburg, William Hill is intending to launch their very own sportsbook at the existing Onyx Sports Bar within the Turtle Creek Casino and Hotel.
In addition, the plan outlines the establishment of a satellite branch at Peshawbestown’s Leelanau Sands Casino.
Both locations are expected to open before the commencement of the 2020 football season, pending approval from regulatory authorities. William Hill will commence online casino gaming and online sports betting in Michigan as soon as it is permitted by the state regulations.
Joe Asher, CEO of William Hill US, expressed his delight in discovering a valuable partnership with the Grand Traverse Band of Ottawa and Chippewa Indians. With this collaboration, William Hill aims to provide Michigan sports fans with an exceptional retail and online sports betting experience. Asher emphasized the significance of Michigan in William Hill’s expansion plans, given its substantial population and strong sports culture, which includes numerous beloved college and professional sports teams.
Michael Schrader, CEO of Grand Traverse Resort & Casinos, eagerly anticipates the chance to offer sports enthusiasts across Michigan an incredible partnership experience.
Schrader stated in a press release that finding a partner with a strong presence in the US market was crucial for them. They emphasized the importance of a partner with a reputable sports betting and gaming brand. Schrader believes that William Hill’s extensive experience in sports betting operations, marketing, and strategic media partnerships will enable them to attract customers from all over Michigan to their online products. Additionally, they see this partnership as an opportunity to enhance their casinos’ offerings and attract more guests. Schrader expressed enthusiasm about collaborating with William Hill to create the finest sports book in northern Michigan at Turtle Creek Casino.
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More on William Hill
Founded in the UK in 1934, William Hill PLC stands as a prominent betting and gaming company globally. Expanding its operations to the U.S. in 2012, it has emerged as the leading sports betting enterprise in the country.
Owned and operated by the GTB, Grand Traverse Resort & Casinos offers a distinctive opportunity for visitors seeking to immerse themselves in the beauty of Northern Michigan. With three exceptional venues, including Turtle Creek Casino & Hotel, Leelanau Sands Casino, and the Grand Traverse Resort and Spa, guests can enjoy an unparalleled experience.
Guests at the three resorts are offered a wide range of top-notch entertainment options, delicious dining experiences, golfing facilities, opportunities for relaxation, and, of course, gaming activities.
Guests at Turtle Creek Casino & Hotel have the opportunity to indulge in over 1,100 thrilling casino slot games and enjoy 25 exciting table games. Leelanau Sands Casino, on the other hand, offers 330 slot games and a wide selection of table games including craps and blackjack. The Grand Traverse Resort and Spa is the perfect destination for individuals and families seeking year-round entertainment and activities. Additionally, the resort provides exceptional meeting and event spaces for corporate or group excursions.
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