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Michigan will soon witness the arrival of the leading entity in legal online sports betting within the United States.
FanDuel, the leading sportsbook in states like New Jersey and Pennsylvania, will join forces with MotorCity Casino in Detroit once legal sports betting is approved for Michigan operators, as reported by Playinmichigan.
The commencement of legal sports betting at physical sportsbooks in Michigan is anticipated to happen this month, just in time for the 2020 NCAA men’s division 1 basketball tournament.
Legal Sports Report has reported that the agreement is anticipated to incorporate a physical sportsbook at the Detroit casino, which will be branded as FanDuel.
Michigan slow to market with mobile betting
Online platforms have been the primary driver of FanDuel’s success in various states.
Initially, the New York-based company may face a challenge in Michigan as mobile sports betting is not anticipated to be permitted in the Wolverine State until late 2020 or early 2021.
According to Mary Kay Bean, a representative of the Michigan Gaming Control Board, the rule-making process for mobile sports wagering and internet casino gambling is projected to be finished within approximately one year. This estimation is derived from an analysis of timelines for previous rule sets and regulations that have been developed in the past.
It is not uncommon for a US state to experience a delay when venturing into legal sports betting for the first time.
Pennsylvania had already established several brick-and-mortar locations for sports wagers by this time last year. However, online betting only commenced during the summer of 2019.
Thanks to its mobile offerings, FanDuel swiftly emerged as the dominant force in the Pennsylvania market, surpassing established brick-and-mortar casinos such as SugarHouse, Rivers, and Parx in terms of handle within just one month of its launch.
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MI casino-provider partnerships
Prior to the FanDuel-MotorCity union, there have been previous provider-casino partnerships established in Michigan.
Last month, an alliance was formed between William Hill and the Grand Traverse Band of Ottawa and Chippewa Indians.
“In a press release, Joe Asher, CEO of William Hill US, expressed his satisfaction in establishing a valuable partnership with the Grand Traverse Band of Ottawa and Chippewa Indians. He eagerly anticipates collaborating with the tribe to deliver an exceptional retail and online sports betting experience for Michigan’s sports enthusiasts.”
Due to its extensive population and strong sports culture, Michigan plays a vital role in William Hill’s U.S. expansion. The state’s numerous popular college and professional sports teams further emphasize its significance.
Michael Schrader, the CEO of Grand Traverse Resort & Casinos, is excited about the potential this partnership holds for bettors in the Wolverine state.
Schrader highlighted in a press release the significance of securing a partner possessing a well-established sports betting and gaming brand, along with a successful track record in the US market.
By leveraging William Hill’s extensive knowledge in sports betting operations, marketing, and strategic media partnerships, we can effectively draw in customers from all across Michigan to our online products. This will also serve as an excellent incentive to attract guests to our casinos. We eagerly anticipate collaborating with William Hill to create the finest sportsbook in northern Michigan, exclusively at Turtle Creek Casino.
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