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Since the online lottery was introduced in Michigan in 2014, over 600,000 residents of the state have created online accounts, as reported by the Michigan Lottery.
Online lottery players in Michigan won a staggering $337 million in just the year 2016.
Furthermore, it is crucial to note that the revenue generated is not undermining the sales of traditional lottery retailers.
According to a study conducted in 2016 by the Digital Gaming Group, it was discovered that…
Every lottery seeking to persuade its stakeholders about the value, certainty, and complementary nature of this new sales channel should include the success story of the Michigan Lottery in their book.
The presence of iLottery globally has resulted in multi-channel growth, and the industry is now finally witnessing domestic evidence of this trend.
One can argue more convincingly that iLottery enhances overall player engagement and boosts cross-channel sales. Initiatives like the Online Game Card, which is bought in retail stores and redeemed online, effectively connect both channels and also bring additional foot traffic and commissions to retailers.
Big prizes are being won online
The stories we have documented at Play Michigan are merely the beginning of what lies beneath the surface. Moreover, the influx of noteworthy events shows no signs of stopping.
Take, for instance, the recent success stories of two lucky individuals. Firstly, we have a woman from Clinton Township who recently walked away with $10,000 after participating in the Cash Carnival Giveaway by the Michigan Lottery. Additionally, there is the tale of a man from Huron County who managed to secure a remarkable $75,000 by playing the Wizard of All game online.
The anonymous player informed the Michigan Lottery that they were at their girlfriend’s place indulging in the Wizard of All game on their mobile device. They had been exploring various contemporary online games before deciding to give the older Wizard of All a shot. The player was taken aback when they unexpectedly won a staggering $75,000.
Take a glimpse of his triumphant moment as he claims the $75,000 prize.
It remains uncertain how his girlfriend would have responded to him gambling on his phone during their quality time together, but a significant $75,000 win has a way of making everything okay.
He expressed his disbelief at winning, and his girlfriend shared the same sentiment. When he revealed the game on his phone to her, she repeatedly exclaimed, “That can’t be true!” Playing the Lottery’s online games brings him enjoyment as they provide entertainment and the opportunity to win money without having to visit a casino. It brings him reassurance to know that the prizes he sees are indeed genuine.
Online options from the Michigan Lottery
Online players in Michigan have the opportunity to win up to $500,000 by participating in online instant win games, in addition to being eligible for the multimillion Powerball, Mega Millions, Lotto 47, and Fantasy 5 jackpots.
With ticket prices ranging from as low as five cents to a maximum of $20, the Michigan Lottery’s website presents a wide array of nearly 50 games, including instant win tickets and keno.
New games are consistently being added, as the Huron County man pointed out.
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