Which Michigan Casino Will Open A Sportsbook Next?

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Written By Matt Schoch on July 14, 2020Last Updated on October 14, 2020

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Now that FireKeepers and Four Winds casinos have launched online sports betting in southwest Michigan, who will be the next to join in the Great Lakes State?

Soon, the majority of Michigan’s 12 federally recognized Native American tribes are set to launch sportsbooks at their casinos, thereby joining the existing three sportsbooks located at commercial casinos in Detroit.

Dacey’s Sportsbook at FireKeepers Casino in Battle Creek outpaced other tribal casinos in Michigan, becoming the first to launch on June 22.

On Monday, the sportsbooks at all three Michigan locations of Four Winds Casinos were officially launched. These locations include the flagship establishment in New Buffalo, as well as Dowagiac and Hartford.

After four casinos, two tribes have already placed their bets. Which of the remaining 19 tribal casinos will be the next to follow suit?

The most promising option lies further up the Lake Michigan coast from Four Winds Casino in New Buffalo, where its sportsbook was launched on Monday.

Little River Casino Resort in Manistee due up next

Little River Casino Resort in Manistee is a potential candidate for the next tribal casino in Michigan to introduce a sportsbook.

Marketing Manager Joanne Green states that the launch could potentially occur this week, with the possibility of happening as early as Friday, upon receiving final approval.

The current name of the space is River Rock Sportsbook; however, it is subject to potential changes.

Last month, Rush Street Interactive, a Chicago-based company, forged a partnership with The Little River Band of Ottawa Indians. As part of this collaboration, BetRivers Sportsbook will be introduced to Michigan’s online market through Little River.

The retail sportsbook, although not mentioned by name, will be powered by RSI according to the announcement.

Michigan’s 12 tribes also have sportsbook plans

Detroit is home to three commercial casinos – Greektown Casino-Hotel, MGM Grand Detroit, and MotorCity Casino. Furthermore, Michigan’s tribes have some exciting plans in the works.

Lower Peninsula tribal casinos

  • William Hill has partnered with the Grand Traverse Band of Ottawa and Chippewa Indians to establish and operate online and retail sportsbooks at Turtle Creek and Leelanau Sands casinos, located near Traverse City. The specific date for the public launch has not been announced yet.
  • The River Rock Sportsbook of the Little River Band of Ottawa Indians is set to commence accepting bets as early as Friday. Through their collaboration with Rush Street Interactive, the tribe has established both online and retail sportsbook platforms.
  • The Little Traverse Bay Bands of Odawa Indians have formed a partnership with The Stars Group to offer online access to their Odawa Casinos located in Mackinaw City and Petoskey. While the launch date for the retail sportsbook, which will be situated in the Victories lounge, is yet to be determined.
  • Gun Lake Casino in Wayland has formed a partnership with Parx Casino in Pennsylvania to establish both online and retail sportsbooks. However, an official launch date has yet to be announced.
  • On June 22, Dacey’s Sportsbook, powered by Scientific Games, was launched at FireKeepers Casino by the Nottawaseppi Huron Band of the Potawatomi. Additionally, casino authorities have contemplated the development of their own app.
  • On Monday, the Pokagon Band of Potawatomi Indians, in collaboration with their technology partner Kambi, successfully launched three sportsbooks under the name Four Winds casinos.
  • Sportsbooks will be available at the Saginaw Chippewa Indian Tribe’s Soaring Eagle and Saganing Eagles Landing locations. The Ascend sports bar at Soaring Eagle in Mount Pleasant will offer this service, while bets can be placed at Creekside Lounge in Saganing, Standish. Additionally, Soaring Eagle has considered developing its own app for this purpose.

Upper Peninsula tribal casinos

  • The Bay Mills Indian Community has chosen DraftKings as the brand for their retail and online products. However, there haven’t been any specific dates set for the launch of retail sportsbooks at the Brimley casinos, namely Bay Mills and Kings Club.
  • There have been no announcements or plans made by the Hannahville Indian Community regarding a sportsbook. The tribe currently runs the Island Resort and Casino in Harris, and remains a mystery in Michigan’s online gambling market.
  • The Keweenaw Bay Indian Community’s Ojibwa Casinos in Baraga and Marquette have not made any announcements regarding their plans for retail sportsbooks. Larry Denomie, the general manager, mentioned in the May issue of the tribe’s publication, the Keweenaw Bay Ojibwe, that they are currently collaborating with Golden Nugget and their platform partner, Scientific Gaming, on iGaming and internet sports betting. Golden Nugget casino is preparing to launch its online business and has revealed a partnership in Michigan, but the identity of the partner has not been disclosed yet.
  • The Lac Vieux Desert Band of Lake Superior Chippewa Indians has formed a partnership with PointsBet, aiming to establish online gambling operations. Additionally, they are considering the possibility of launching a retail sportsbook at Northern Waters Casino Resort in Watersmeet. This collaboration marks the first agreement between PointsBet and a Native American tribe, and will also mark the debut of PointsBet’s online casino platform.
  • The Sault Ste. Marie Tribe of Chippewa Indians has teamed up with GAN to utilize its sportsbook technology across all five of its Kewadin Casinos. Furthermore, an undisclosed major US casino operator has also participated in the agreement, which is awaiting regulatory approval before being revealed.

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