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In Detroit, Michigan Stoolies can now enjoy a variety of sports betting options through their preferred brand.
According to Marvin Beatty, spokesperson for Playinmichigan, Greektown Casino-Hotel intends to launch its permanent sportsbook, in association with Barstool, by the end of November.
Although there is no guarantee that Barstool Online Sportsbook will be ready immediately at launch, it is expected to have a similar projection as other online sports betting apps in the state.
According to Jeff Morris, the spokesperson for Penn National Gaming, the parent company of Greektown, they are currently in the process of finalizing the launch plans for the app. As of now, Barstool Sportsbook is only accessible in Pennsylvania.
Tweet teasing Barstool Sportsbook opening goes viral
Barstool has also been actively promoting their brand in Michigan, alongside online betting rivals DraftKings and FanDuel, for several years.
Penn purchased 36% of the company in January, taking into account its passionate following in the Great Lakes State and beyond, where the irreverent platform has a strong and dedicated fanbase.
For example, consider a Twitter post from Greektown’s account on October 1.
The account primarily promotes live sports events that can be bet on at the temporary sportsbook, which started operating on March 11. The posts usually receive a few “likes” and occasionally get retweeted.
The viral sensation was the post featuring captivating pictures of the new book’s exterior.
As of Wednesday morning, the tweet had garnered 2,500 likes and over 500 retweets, fueled by the support of the national Barstool Sportsbook account and the charismatic founder, Dave Portnoy.
On Tuesday, construction work continued inside the new sportsbook, which is now separated from the rest of the casino by walls. This improved placement is in contrast to the temporary book, which was located away from the gaming floor.
Greektown a distant third in Michigan sports betting
Greektown has consistently ranked third in revenue since the launch of retail sports betting in Detroit in March, trailing behind MGM Grand Detroit and MotorCity Casino.
In the month of August, Greektown’s sportsbook had been operational for 33 gaming days, surpassing MotorCity (32) and MGM (31). Considering the six days in March and the majority of August, this timeframe roughly corresponds to the statistics of a complete month.
During that period, Greektown accumulated slightly less than $3 million in sports betting handle and generated a revenue of $567,079.82. This accounts for an 18% market share in Detroit, which is almost three times lower than MGM’s share (49%) and approximately half of MotorCity’s share (33%).
For years, Greektown has admired its Motown competitors in the overall casino revenue picture due to their similar basic story.
Eager fans plan to make a Detroit casino trip
Nevertheless, the game may be transformed with the introduction of a Barstool Sportsbook at Greektown.
By Wednesday, the Instagram post from Barstool Sportsbook had accumulated a total of 4,444 likes.
The viral tweet from Greektown attracted the customary collection of GIFs, which indicated a high level of interest.
The post was tagged with references to The Office (“Oh, my God! Okay, it’s happening!”), Bart Scott (“Can’t Wait!”), and numerous eyeball emojis.
Midwest Stoolies invited their friends to join them on a pilgrimage to Greektown in the near future.
The typical critics of Barstool also made their appearance on social media, but that was to be expected given Penn’s acquisition.
Numerous individuals inquired about the release date of the Michigan online sports betting app.
Barstool enjoying early success in Pennsylvania
Portnoy has recently relocated to Philadelphia and now resides in the same state as Penn.
The online sports betting app was initially released in a limited manner and later became available to the general public on September 18th.
The app garnered a total of 180,000 downloads nationwide within its initial four days, with Pennsylvania contributing 30,000 downloads, of which 24,000 were registrations.
Barstool’s potential rise to the top tier in the sports betting industry has caught the attention of Pennsylvania, prompting close monitoring of its performance.
Portnoy’s recent transformation into Davey Day Trader has greatly contributed to Penn’s success, as evidenced by their ability to raise close to $1 billion through a recent stock offering.
Early Michigan start could be a big opportunity
In 2021, the spotlight will be on Michigan’s market as 15 casino operators gear up to introduce their sports betting apps.
In contrast to Pennsylvania, where Barstool is lagging behind, the company has the opportunity to gain momentum in Michigan by ending 2020 on a high note.
Having an early entry into the market can be advantageous in gaining a strong position. Moreover, the enthusiastic support for its recently established sportsbook in downtown Detroit will undoubtedly contribute to its success.
Christmas could come a month early for the most devoted fans of Michigan.
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