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Although the introduction of Kambi’s first Michigan sportsbook platform in March was enjoyable, the inclusion of mobile bet building did not appear to be a necessity.
In the COVID-19 world, the significance of the practical mobile approach is escalating after a span of four months and two days.
Although mobile betting apps in Michigan are still a few months away from launching, fans now have the opportunity to create bets from the comfort of their own homes. Once the bet is designed on the Kambi website, bettors can simply carry their QR code on a mobile device to Four Winds, where they can place the bet without having to interact with any other screens.
Following the unveiling of Four Winds Sportsbook in New Buffalo on Monday, an official emphasized the significance of this innovation as a crucial path moving forward.
“After the opening, Frank Kennedy, the senior vice president of casino operations at Four Winds Casinos, highlighted the dynamic element that greatly contributes to customers’ comfort,” Kennedy shared with Playinmichigan during a phone call. “It allows them to conveniently conduct their research from the cozy confines of their own home and only visit the casino when they are prepared to place their wager.”
Four Winds is Michigan’s second tribal sportsbook
The state of Michigan welcomed its second tribal casino sportsbook and fifth overall with the opening of Four Winds. This event also marked the second Kambi sportsbook in the state, as Greektown Casino-Hotel by Penn National Gaming had already introduced sports betting on March 11.
In addition, Four Winds Casinos launched satellite sportsbooks at two nearby sites in Dowagiac and Hartford.
The Pokagon Band of Potawatomi Indians, one of Michigan’s 12 federally recognized Native American tribes, serves as the operators for the Four Winds casinos. Additionally, they manage a fourth Four Winds establishment in South Bend, IN; however, this particular location is yet to offer a sportsbook.
After FireKeepers Casino, Four Winds becomes the second tribal casino in the state to launch a sportsbook. FireKeepers had inaugurated its Dacey’s Sportsbook on June 22.
McMichael bets Bears for ceremonial wager
For his inaugural Four Winds bet, esteemed Chicago Bears icon Steve McMichael placed a $20 wager on his beloved former team triumphing in the Super Bowl.
“Mongo” reigns as a beloved athlete in the Chicagoland area, serving as the primary attraction for the four Four Winds locations, which cater to the region’s largest market.
Following the successful launch of New Buffalo, Four Winds swiftly introduced sportsbook counters at its Dowagiac and Hartford locations in southwest Michigan. However, there is currently no anticipated launch date for a sportsbook in South Bend.
The tribe in Indiana has requested negotiations to expand their current compact, which does not permit sports betting or table games at the moment.
What’s in the Four Winds Casino sportsbooks?
The primary New Buffalo venue boasts 18 betting kiosks, while Dowagiac and Hartford each have six kiosks.
In addition, the sportsbook in New Buffalo boasts four betting windows, while wagers can also be conveniently placed at the cashier’s cage in other Michigan locations.
All the Michigan casinos do not have betting lounges. Nevertheless, New Buffalo’s book is conveniently situated next to Timbers restaurant, C Bar, and Hard Rock Cafe, where sporting events are broadcasted.
According to Kennedy, “We haven’t specifically designed a lounge. Rather, we have established a betting area and are making use of our current bar and lounge space.”
According to Kennedy, the Michigan sportsbooks operate from 11 a.m. until 9 p.m., while the kiosks remain accessible 24/7 with dedicated attendants available for assistance.
The hours will be extended once the regular sports calendar resumes.
Online branding is “Four Winds” for now
In addition, Kambi is set to provide the Four Winds online platform with internet sports betting and online casinos, which are anticipated to be introduced in Michigan later this year.
Kennedy took a neutral stance on online branding, but he did mention that the current strategy involves in-house branding under the name Four Winds.
Soaring Eagle in Mount Pleasant and FireKeepers, among other tribal casinos in Michigan, are contemplating the possibility of establishing their own online branding.
As the online launch in the state approaches, it is possible that additional partners may seek entry into the thriving Michigan market.
Kennedy stated that they would be undertaking their own marketing campaign, as they favored it over partnering with national companies like other casinos. He mentioned that they had ample time to make a final decision, but currently, no changes were being planned.
Long sportsbook goal realized on Monday
On Monday, Kennedy expressed that there was a joyous atmosphere, accompanied by a strong sense of safety, thanks to Four Winds’ mandatory mask policy aimed at combating the transmission of the coronavirus.
Kennedy stated that they have been engaged in this process for more than a year now. They have been diligently searching for the appropriate online partner and patiently waiting for the state regulatory body to complete their tasks and establish the necessary guidelines. Following that, they have successfully established and obtained approval for their internal controls and regulations.
Reaching this point has required immense effort, but it is incredibly satisfying to witness its opening for everyone to enjoy.
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