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Barry Sanders, the iconic Detroit Lions legend, recently joined BetMGM as a celebrity brand ambassador, making it a significant milestone for the Michigan sports industry.
In March of last year, Sanders, the renowned running back inducted into the NFL Hall of Fame, made an appearance at the inaugural week of sports betting in Michigan. He had the honor of placing the first-ever bet at the FanDuel Sportsbook, located at MotorCity Casino in downtown Detroit.
MGM Grand Detroit, located just down the road, is Michigan’s busiest casino. Reflecting the fierce competition in sports betting, Sanders joined BetMGM and changed teams.
The brand has partnered with renowned Hollywood actor Jamie Foxx to represent it on a national level, but Michigan residents can also anticipate encountering a significant presence of No. 20. BetMGM has taken a proactive approach in securing pre-launch agreements and implementing marketing strategies, aiming to establish itself as one of the leading sports betting operators in Michigan alongside competitors such as DraftKings and FanDuel.
More on the Barry Sanders, BetMGM deal
MGM Resorts International recently announced that Sanders is set to feature in BetMGM’s forthcoming marketing campaigns and engage in a range of events alongside BetMGM customers.
On January 22, BetMGM Michigan became one of the ten sportsbooks to commence operations on the inaugural day of online sports betting in the Great Lakes State. Currently, the market has expanded to encompass eleven sports betting operators, ten online casinos, and one online poker site.
Sanders is among the pioneering former Michigan star athletes who have entered into these types of agreements. Prior to him, Richard Hamilton, the former Detroit Pistons star, joined forces with PointsBet, while BetMGM secured the endorsement of Chris Chelios, the renowned Red Wings legend.
Sanders expressed his excitement to join the BetMGM team and embark on the journey with the rapidly expanding sports betting app in the industry.
Normally, it’s me who sets new records in Michigan, but witnessing the remarkable achievements of BetMGM in my own home state is truly awe-inspiring.
As per the announcement, Sanders will actively interact with BetMGM players and MGM’s M life Rewards loyalty members by participating in various public and private events, both online and offline. Additionally, he will feature in BetMGM’s social media content and make special appearances on national radio and television shows as a representative of the brand.
BetMGM aligning with Lions, franchise icon
In addition to being the inaugural sports betting partner of the Lions, BetMGM stands as the sole operator without any other announced agreement with the NFL franchise.
After actively participating in the Lions’ offseason quests for general manager and head coaching roles, Sanders played a significant role in the selection of Brad Holmes and Dan Campbell for the positions. Following a 5-11 season, Detroit has secured the 7th pick in the upcoming NFL Draft.
After 10 seasons as the NFL’s second all-time leading rusher, the unexpected retirement of the Heisman Trophy winner from Oklahoma State took place. However, his position has now been surpassed by Emmitt Smith and Frank Gore, who became the new all-time leading rushers. Consequently, he currently holds the fourth place in the ranking.
In 2004, Sanders, who had been the recipient of the 1997 NFL league MVP award, was chosen as an inductee into the Pro Football Hall of Fame.
Matt Prevost, BetMGM’s Chief Revenue Officer and an alumnus of the University of Michigan, expressed his delight and disbelief in teaming up with Barry Sanders by stating, “The collaboration between BetMGM and Barry Sanders is truly an honor and a surreal moment for all of us. With Barry on board, we are thrilled to introduce an elevated level of enthusiasm and the possibility to craft exclusive experiences for our valued customers.”
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