Offshore Sportsbook MyBookie Posing As BetMGM In Google Play Store

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Sports bettors who use Android devices were overjoyed to learn that they could now directly download apps from the Google Play Store. Nevertheless, caution is advised as there is currently an imposter circulating, making it crucial for bettors to be selective in their downloads.

In the store, there are two distinct applications falsely claiming to be the BetMGM Sportsbook app, whereas they are actually downloads of MyBookie’s app, an offshore sportsbook. MyBookie, among several other offshore sportsbooks, accommodates American bettors despite lacking legal authorization to do so.

UPDATE: The PlayStore has successfully removed the offending apps as of March 12. However, it is crucial to remain vigilant and cautious while downloading apps to avoid falling prey to imposters.

MyBookie posing as “new” BetMGM app

When you search for “BetMGM” on the Google Play Store, you will see the following outcomes:

The first search result is an app for MGM, but it serves as an informational app about the MGM Resorts properties rather than a sports betting app. However, the fourth result titled “Live App Betmgm Mobile Online Sportsbook” appears to be the closest match to the genuine BetMGM app. Notably, its icon features the word “New,” indicating that it was recently added to the initial wave of real-money gaming apps on Google.

After downloading the app labeled as “Flashcom” from the supposed provider, it becomes evident that it is not the authentic BetMGM app. It doesn’t even attempt to mimic the BetMGM app’s features. Rather, it is the app for MyBookie. Here are a few screenshots obtained during the download process:

Nothing in Play Store description mentions MyBookie

The app description provided in the store does not mention anything other than MGM. Therefore, the downloaded result may come as quite unexpected.

The sixth listing in the search results is undoubtedly an imposter. It is called the “Mobile Sport for Betmgm Notifier App,” which is quite revealing. Although it may try to appear legitimate with a blue checkmark on its icon, there is very little about this listing that instills confidence.

To those acquainted with the brand, it is evident that the lion logo is not MGM’s, despite its presence. Similarly, after downloading, the app turned out to be MyBookie once again, with an unconvincing BetMGM icon in the corner.

Is this trademark infringement? A Google policy violation? Both?

In 2019, MGM Resorts applied for a trademark on BetMGM, alongside various other phrases and images. Additionally, the company has been actively engaged in protecting its copyrights through legal means.

BetMGM’s legal counsel issued a cease and desist notice to Action 24/7, a rival Tennessee sportsbook, in December 2020. The reason for this action was the local betting app’s advertising campaign that declared wrestler Jerry Lawler as “The King of Sports Betting.”

Despite Tina Hodges, the CEO of Action 24/7, arguing that the claim is absurd as Lawler has been using his “The King” nickname for many years, MGM possesses the trademark for the phrase “The King of Sports Betting.”

On Wednesday, a representative from BetMGM informed Playinmichigan that they are putting in efforts to make the sportsbook app available on the Play Store. However, they clarified that they had no association with the deceptive listings and are currently collaborating with Google to have them taken down.

Impersonations and Google App store policies

The apps seem to be violating the policy of the Google App Store, at a minimum.

The use of apps that deceive users by pretending to be someone else (such as another developer, company, or entity) or imitating another app is strictly prohibited. It is important to refrain from implying any false associations or authorizations with individuals or entities that are not actually related to your app. Take caution to avoid utilizing app icons, descriptions, titles, or in-app elements that may mislead users regarding your app’s connection to someone else or another app.

Furthermore, in its efforts to introduce real money gambling apps on its platform, Google has implemented a set of highly detailed regulations regarding the legality of such applications.

The application must adhere to all relevant laws and industry regulations in every country where it is made available. The developer must possess a legitimate gambling license for each country or state/territory where the application is distributed.

In addition, Google provides a page where copyright infringement can be reported. Despite contacting Google representatives for a response regarding these apps, we have not received any reply as of the time of writing.

The reason behind the allowance of this in the Play Store remains uncertain, but Michigan Android users must be cautious about their downloads. It is important to verify the developer’s name before downloading anything, as it may not be genuine. A genuine BetMGM app should have MGM listed as its developer.

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