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Once more, Michigan was tantalized by the prospect of surpassing the impressive milestone of generating over nine-figures worth of monthly internet gaming revenue.
Numbers released by the Michigan Gaming Control Board on Friday indicate that MI online casinos generated $94.9 million in revenue in April. This revenue contributed $17.8 million in taxes to the state, $5.2 million in revenue to Detroit, and $1.8 million in revenue to tribal operators.
The Michigan internet gaming market has quickly joined the top tier of online casino states, alongside New Jersey and Pennsylvania. This market also includes a small portion of online poker revenue.
In April, BetMGM Casino continued to dominate the industry, generating an impressive revenue of $36.8 million and capturing a market-leading share of 38.8%.
Michigan operators have generated a total revenue of $299.0 million within the initial 99 days of internet gaming. This amount equates to $53.4 million in state taxes and $15.7 million in taxes and fees for the city of Detroit. Additionally, tribal operators have earned $5.4 million.
| Licensee | Brand | Revenue | Promos | State Tax | Local Tax |
|---|---|---|---|---|---|
| MGM Grand | BetMGM | $36,813,468 | $0 | $7,215,440 | $3,552,500 |
| MotorCity | FanDuel | $15,670,800 | $1,567,080 | $2,764,329 | $1,361,009 |
| Bay Mills | DraftKings | $15,519,627 | $1,551,963 | $3,128,757 | $782,189 |
| Little River | BetRivers | $6,656,618 | $665,662 | $1,328,896 | $332,224 |
| Little Traverse Bay | PokerStars | $4,749,107 | $474,911 | $957,420 | $239,355 |
| Sault Ste. Marie | WynnBet | $4,075,801 | $626,796 | $650,993 | $162,748 |
| Keweenaw Bay | Golden Nugget | $3,901,489 | $390,149 | $633,881 | $158,470 |
| Greektown | Barstool | $3,396,027 | $339,603 | $530,761 | $265,674 |
| Hannahville | TwinSpires | $1,749,732 | $174,973 | $262,541 | $65,635 |
| Pokagon | Four Winds | $1,735,144 | $173,514 | $249,861 | $62,465 |
| Grand Traverse | William Hill | $403,861 | $0 | $64,618 | $16,154 |
| Match-E-Be-Nash-She-Wish | Play Gun Lake | $180,092 | $18,009 | $25,933 | $6,483 |
| Total | $94,851,766 | $5,982,659 | $17,813,430 | $7,004,908 |
BetMGM leads field of Michigan operators
Since its launch on January 22nd, BetMGM has consistently been the top performer among Michigan’s internet gaming operators, with only PokerStars MI being the other operator offering online poker.
In terms of revenue and market share, FanDuel secured the second position with $15.7 million and a 16.5% market share. DraftKings followed closely in third place with $15.5 million and a 16.4% market share. BetRivers claimed the fourth spot with $6.7 million and a 7.0% market share. Lastly, Stars Casino/PokerStars settled for fifth place, generating $4.7 million and holding a 5.0% market share.
In March to April, BetMGM and Golden Nugget Casino were the only two operators to experience revenue growth.
After its launch on April 23, PlayGunLake powered by Parx Casino, one of the newest operators in the state, reported earnings of $180,092 within its initial eight days of operation.
The market welcomed its 13th internet gaming operator on May 4.
PointsBet Casino has expanded its sports betting portfolio by introducing its inaugural online casino in MI, marking a significant milestone for the brand. The operator’s performance will be featured in the upcoming revenue report by MGCB, scheduled for next month.
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