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The arms race among online gambling operators to attract new customers is a familiar sight for anyone in Michigan who watches television, listens to the radio, or simply exists in the state.
However, beneath the facade, there exists a competitive environment within the business-to-business realm across the entire industry.
Online gambling payment options are a fiercely debated subsection within the sector, with new companies, partnerships, and digital alternatives emerging on a weekly basis.
In addition, you have the convenience of funding your Michigan sports betting bankroll at 7-Eleven while enjoying a Slurpee. Similarly, you can also top up your MI online casino account when you visit CVS to fill a prescription.
PayNearMe gives retail options across the state
Although local store clerks do not accept bets, you can now conveniently deposit funds into certain gambling accounts using PayNearMe at all 7-Eleven, CVS, and Family Dollar locations.
Michigan Gaming Control Board has recently given their approval for PayNearMe retail deposits. As of Thursday, FanDuel Casino users now have the option to utilize this feature.
According to Jeremy Enke, PayNearMe will be accessible through multiple operators.
Adding to your online gambling payment options through retailers is not possible, instead, you should navigate to the Cashier section in your account to locate the PayNearMe option.
At FanDuel, you have the option to choose the amount you wish to deposit (up to $500), and you can either generate a barcode or have it sent directly to your phone. Additionally, you can conveniently locate the closest retailer through the FanDuel cashier when planning your deposit.
Just to clarify, once you have deposited money at retailers, you should place the actual bet using the gambling app or website, rather than relying on your local cashier.
PayNearMe hopes to become one-stop deposit option
In order to start accepting money, operators of online gambling in Michigan made deals with a few payment companies. This was necessary as online gambling launched on January 22nd.
However, as the market continues to develop, operators are seeking payment providers that offer a comprehensive range of options to customers.
Enke stated that PayNearMe intends to address the absence.
Enke emphasized the importance of prioritizing the needs of both operators and players, stating, “Being at the forefront of what operators require is crucial from a company’s standpoint. Equally important is considering the perspective of the players.”
Enke stated that the entire industry is experiencing a rise in transaction speed. He further mentioned that PayNearMe’s push-to-debit withdrawal product provides a same-day cycle for deposits, bets, and withdrawals.
According to Enke, PayNearMe currently provides Apple Pay and Google Pay choices, and will soon introduce PayPal and Venmo alternatives.
Enke mentioned that PayNearMe is currently looking into the possibility of allowing customers to withdraw cash from their accounts by picking it up at nearby retailers.
Paysafe extends Golden Nugget deal to Michigan
Paysafe made an announcement on Thursday, revealing an extended partnership with Golden Nugget Online Casino in Michigan, indicating a shift towards streamlining for one of their competitors.
Golden Nugget players now have the convenience of linking their online banking accounts and funding their accounts with credit and debit cards using Paysafe. Additionally, players can utilize PayPal and Automated Clearing House (ACH) transactions via Global Payments Gaming Solutions.
Paysafe, in partnership with Golden Nugget since the online launch in New Jersey back in 2013, has announced plans to expand its services to West Virginia and Pennsylvania later this year, in collaboration with the same operator.
Thomas Winter, president of Golden Nugget Online Gaming, expressed the significance of ensuring accurate payment processes for all U.S. iGaming operators. He highlighted the positive impact of their collaboration with Paysafe in New Jersey, which enabled them to enhance and simplify payments for both the company and its customers. Consequently, when deciding to expand their operations to the larger market of Michigan, it was a logical and straightforward decision to continue and broaden their partnership with Paysafe, as it aligned with their business goals.
‘Disjointed market’ has many competitors, different options
Sightline Payments and OBeP Payments are among the many authorized competitors in Michigan for Paysafe and PayNearMe.
Operators are currently striving to determine the optimal real-time online gambling payment options as various companies provide different services.
Enke explained that the current market is somewhat fragmented. He highlighted the need to focus on simplifying operations for operators in the coming years, including 2021 and beyond. In recent years, there has been a rush to acquire market share.
However, if we take a moment to reflect, they might question the rationale behind collaborating with six different payment providers and having to reconcile six or seven different accounts at the end of each month.
Around a year ago, we recognized a chance to address a hidden issue within the gaming industry that players may not be aware of. We realized that consolidating all payments under a single company could be a solution. This idea has been positively received by various large companies we have engaged with.
Prepaid Play+ credit cards are also provided as an option by various operators such as BetRivers Casino, DraftKings Casino, and FanDuel.
FanDuel pushed MotorCity Casino deposits
Enke stated that retail casinos are also emerging as strong competitors in the cash depositing market, a space previously dominated by PayNearMe, which significantly boosted the company’s recognition and popularity.
Recently, FanDuel launched a promotion at the FanDuel Sportsbook located at MotorCity Casino cage in Detroit, offering a 50% matching bonus for funds deposited in-person.
In order to qualify, it was required that it be your initial Cash at Counter deposit. The promotion offered a maximum bonus of $250, and the bonus funds had to be wagered within a week.
Although the promotion has concluded, you can still connect your MotorCity Casino Club Metro card to your FanDuel account. By doing so, you can earn Signature Points, comps, and other benefits as mentioned on the FanDuel website.
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