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Despite not reaching nine figures, the online casino revenue totals for June in Michigan still present impressive figures for the state.
The Michigan Gaming Control Board announced on Monday that the internet gaming sector in Michigan generated $89.2 million in gross revenue in June. This marks the third consecutive month where the state came close to reaching the $100 million milestone.
Michigan has the potential to join the ranks of industry leaders New Jersey and Pennsylvania as the third state to achieve a nine-figure revenue in a single month of internet gaming.
The revenue for Michigan internet gaming in June experienced a 5.9% decline compared to May, which had generated $94.9 million. Furthermore, the leading internet gaming provider in the state reported a significant write-off that affected the overall tax collection for June.
The slight decline in online sports betting, along with the easing of pandemic restrictions and summer weather, were cited by Michigan’s top regulator as contributing factors.
Henry Williams, the executive director of the MGCB, stated in a news release that the gross receipts from internet casino gaming and online sports betting in Michigan for the month of June were approximately the same as May. Williams also mentioned that with the arrival of summer and the easing of pandemic restrictions, Michigan is experiencing a reopening and offering numerous entertainment options. He further noted that the slight decrease of one-tenth of a percent from May to June indicates that internet gaming and online sports betting remain popular among both Michigan residents and visitors.
BetMGM Casino again leads way in revenue; customer lawsuit ongoing
In the month of June, Michigan witnessed the active participation of thirteen operators in the online casino revenue totals. Out of all, BetMGM emerged as the leader with an astounding revenue of $33.8 million, capturing a significant market share of 37.8%. The major chunk of this revenue was generated by BetMGM Casino, with additional contributions coming from BetMGM Poker.
| Licensee | Brand | Revenue | Promos | State Tax | Local Tax |
|---|---|---|---|---|---|
| MGM Grand Detroit | BetMGM | $33,760,818 | $17,544,525 | $3,178,393 | $1,564,872 |
| Bay Mills | DraftKings | $15,474,640 | $1,547,464 | $3,119,687 | $779,922 |
| MotorCity | FanDuel | $14,835,065 | $1,483,507 | $2,616,906 | $1,288,425 |
| Little River | BetRivers | $5,989,809 | $598,981 | $1,207,546 | $301,886 |
| Keweenaw Bay | Golden Nugget | $4,338,753 | $433,875 | $874,693 | $218,673 |
| Sault Ste. Marie | WynnBet | $3,891,726 | $389,173 | $784,572 | $196,143 |
| Little Traverse Bay | Fox Bet | $3,289,844 | $328,984 | $663,233 | $165,808 |
| Greektown | Barstool | $2,843,660 | $284,366 | $501,622 | $246,972 |
| Pokagon | Four Winds | $2,088,864 | $208,886 | $330,876 | $82,719 |
| Hannahville | TwinSpires | $1,416,397 | $141,640 | $224,357 | $56,089 |
| Match-E-Be-Nash-She-Wish | Play Gun Lake | $585,200 | $58,520 | $84,269 | $21,067 |
| Lac Vieux Desert | PointsBet | $514,809 | $0 | $82,369 | $20,592 |
| Grand Traverse | William Hill | $172,651 | $0 | $27,624 | $6,906 |
| Nottawaseppi Huron | FireKeepers | $11,902 | $1,190 | $1,714 | $428 |
| Total | $89,214,138 | $23,021,111 | $13,697,860 | $4,950,504 |
BetMGM’s successful streak continues, despite being embroiled in a lawsuit initiated by a Michigan woman. The plaintiff alleges that she is owed $3 million in winnings from an online roulette game that malfunctioned. This news first came to light in late June.
Due to extensive promotional expenses, BetMGM’s adjusted revenue amounted to a mere $16.2 million, according to their report.
In terms of revenue, DraftKings Casino secured the second spot with $15.5 million, accounting for a market share of 17.3%. Meanwhile, FanDuel Casino claimed the third position with $14.8 million in revenue, holding a market share of 16.6%.
Last week, FireKeepers Casino successfully introduced its online casino and sportsbook platforms, generating a revenue of $11,902 in June. According to a FireKeepers representative, the Michigan Gaming Control Board (MGCB) granted approval for a soft launch of the platform in the previous month, as confirmed to Playinmichigan.
BetMGM finally posts free play promo spend, cutting June tax haul
According to our cumulative Michigan online casino revenue record, operators recorded a remarkable surge in promotional expenditure for internet gaming, reaching an unprecedented level. In a single month, operators invested a staggering $23.0 million. Moreover, from January to May, their cumulative casino promotional spend amounted to $24.5 million.
BetMGM reported $17.5 million in promotions alone during June. Operators can deduct up to 10% of free play for the first three years of online casinos. However, BetMGM had not reported any free play deductions since its launch.
The accounting catchup resulted in reduced tax payments for the state, city of Detroit, and Michigan’s 12 federally recognized Native American tribes.
In June, the state taxes generated from internet gaming amounted to $13.7 million, while the city of Detroit received $3.1 million from casino operators within its limits. Additionally, Native American tribal operators contributed $1.85 million in taxes to support their respective governmental operations.
Since the initiation of internet gaming on Jan. 22, the state has accumulated a total revenue of $483.1 million. This has led to $85.2 million in state taxes, $24.0 million in taxes and fees for Detroit, and $9.1 million for tribal operators.
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