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On February 24, William Hill declared a lasting collaboration with the Grand Traverse Band of Ottawa and Chippewa Indians (GTB), an Indian tribe that holds federal recognition.
William Hill has been granted exclusive rights by GTB to offer online sports betting and online casino gaming services across Michigan.
What does the partnership entail?
The plan is for William Hill to establish their very own sportsbook at the current Onyx Sports Bar located in Turtle Creek Casino and Hotel in Williamsburg.
In addition, the plan includes specific information about establishing a satellite branch at the Leelanau Sands Casino in Peshawbestown.
William Hill plans to open both locations prior to the commencement of the 2020 football season, pending approval from regulatory authorities. Once given the green light by Michigan state regulations, William Hill will initiate online casino gaming and online sports betting operations.
Joe Asher, CEO of William Hill US, expressed his satisfaction in partnering with the Grand Traverse Band of Ottawa and Chippewa Indians and expressed excitement about collaborating with the Tribe to offer an exceptional retail and online sports betting experience to Michigan sports fans. He highlighted the significance of Michigan in William Hill’s expansion plans in the United States, citing its sizable population and strong sports culture, supported by numerous popular college and professional sports teams.
Michael Schrader, the CEO of Grand Traverse Resort & Casinos, is excited about the prospect of this partnership opening up new opportunities for sports enthusiasts all across Michigan.
Schrader expressed in a press release the significance of partnering with a reputable sports betting and gaming brand that has a successful track record in the US market. He highlighted William Hill’s extensive knowledge in sports betting operations, marketing, and strategic media alliances, which will enable them to draw customers from all across the State of Michigan to their online offerings. Additionally, this collaboration will provide another appealing feature to attract visitors to their casinos. Schrader eagerly anticipates collaborating with William Hill to establish the finest sports book in northern Michigan at Turtle Creek Casino.
More on William Hill
Established in the UK in 1934, William Hill PLC has grown to become one of the leading global betting and gaming enterprises. Expanding its operations to the United States in 2012, the company has emerged as the biggest sports betting entity in the nation.
The GTB owns and operates Grand Traverse Resort & Casinos, which includes Turtle Creek Casino & Hotel, Leelanau Sands Casino, and the Grand Traverse Resort and Spa. These three venues offer a distinct and memorable experience for guests seeking to explore the wonders of Northern Michigan.
The three resorts offer guests a wide range of top-notch entertainment options, delicious dining experiences, golfing opportunities, opportunities for relaxation, and, of course, gaming.
Guests at Turtle Creek Casino & Hotel can enjoy a wide selection of over 1,100 casino slot games and 25 table games. Leelanau Sands Casino offers 330 slot games and a variety of table games, including craps and blackjack. The Grand Traverse Resort and Spa provides a multitude of entertainment options and activities for individuals and families throughout the year. Additionally, they offer meeting and event spaces for corporate or group outings.
