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Workers wasted no time installing signage at the former sports bar location in Little Caesars Arena as DraftKings Sportsbook forged a partnership with the parent company of Sports & Social on the very same day.
The location near the southeast entrance of LCA, the home of the Detroit Pistons and Red Wings, is an excellent spot for a sportsbook brand with prime real estate.
On a clear Thursday, the phrase “POI” appeared distinctly: a gap, followed by “T” and another gap, and finally “BET.”
Playinmichigan reported in January that the Australian bookmaker, PointsBet, has announced their plans to dress up the former Sports & Social spot in Michigan with their branding. If you are keeping up with the Michigan sports betting industry and recognize the familiar red-and-white colors, this information should not come as a surprise.
What’s happening?
PointsBet opening sports bar at Little Caesars Arena
This year, PointsBet Sportsbook made an announcement in January regarding their deal with the Red Wings. As part of this agreement, they will be rebranding Sports & Social Detroit at Little Caesars Arena to the PointsBet Sports Bar.
A spokesperson from PointsBet has confirmed these plans to Playinmichigan, expressing their desire to organize a ribbon-cutting ceremony at LCA before the commencement of the 2021-22 Pistons and Red Wings seasons.
The construction of the PointsBet signage outside of LCA on Thursday supports all of the aforementioned information.
Now let’s discuss DraftKings and Sports & Social.
ICRAVE has designed a “strategic new relationship” for Sports & Social/DraftKings bars, as announced by the prominent sportsbook powerhouse.
Detroit and Nashville have been designated as the initial markets for the deal, subject to regulatory approval, according to the announcement. The specific location for the new bar is yet to be revealed.
Please note that unless the Michigan Gaming Control Board grants approval for online wagering at these branded sports bars, there will be no betting kiosks available. However, you can still place bets on your preferred sports betting apps using your phone while at the bar.
In addition, Sports & Social establishments have established branding partnerships with FanDuel in various other areas, such as Philadelphia and Hanover, Maryland.
Do you understand everything I just said?
Different Sports & Social location coming to Detroit
The spokesperson for DraftKings stated that they are still in the process of determining the exact venue location for their collaboration with Sports & Social. This decision was prompted by the PointsBet situation, which resulted in Sports & Social no longer operating within the Little Caesars Arena space.
There is a possibility of a new venue emerging, with Sports & Social/DraftKings relocating to a different bar within LCA. Additionally, it is conceivable that a new bar might be opening at Comerica Park, Ford Field, or another location within the city.
Regardless of the outcome, having a presence in the city will be beneficial for DraftKings. Unlike its main competitors, who are already physically present in the state’s sporting epicenter.
MotorCity Casino downtown houses the FanDuel Sportsbook, while the BetMGM Sportsbook is located in the heart of the city at MGM Grand Detroit. Greektown Casino hosts the Barstool Sportsbook, conveniently situated near the sports teams.
Sports bar shift not the only move as books pine for Detroit fans
However, there is no doubt that it offers even more sports betting opportunities for Detroit sports fans, as if they required any more.
Pistons fans have the opportunity to catch games on Bally Sports Detroit, where they can enjoy pre-game and halftime promotions presented by FanDuel and BetRivers. Notably, in-arena signage for DraftKings, FanDuel, Parx Casino, and PointsBet adds to the fan experience. Additionally, former Pistons legend Richard Hamilton serves as a paid influencer for PointsBet.
PointsBet and BetMGM signage grace the ice of the Red Wings during televised broadcasts, accompanied by the presence of esteemed hockey legend Chris Chelios as a brand ambassador for BetMGM.
Currently, the LCA sports bar is facing the challenge of constantly changing brands.
On the same day that the Pistons are set to acquire a promising superstar, Cade Cunningham, in the NBA Draft, an enticing piece of valuable real estate emerges in downtown Detroit.
Directly in front of our sports enthusiasts.
Can you rephrase this sentence?
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