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The clear and wide divide that once separated media companies from sportsbooks is gradually disappearing as Rush Street Interactive broadens its in-house content portfolio. Among their latest additions is a series of web productions, including the BetRivers Detroit podcast.
While the primary advantage of the content is promoting BetRivers Casino and BetRivers Sportsbook, it could also be beneficial for Michigan sports betting apps. The involvement of local talent adds value for consumers.
The details of the BetRivers Detroit podcast
The BetRivers Detroit CityCast show can now be accessed on various audio and video platforms, including:
- The name of the application is Apple Podcasts.
- Spotify
- Live video streams are available on VSiN.com.
The show is hosted by Dan Leach, a radio host on 97.1 The Ticket of CBS Radio Detroit. New episodes are aired every weekday, offering daily analysis on betting updates and news related to the Lions, Tigers, Red Wings, Pistons, as well as Michigan, Michigan State, and the entire Big Ten.
RSI has recently launched four new CityCasts in different markets. These include Chicago, Philadelphia, and Pittsburgh, in addition to the current one. The company has future plans to expand into Denver, Los Angeles, New York City, and Washington, D.C.
Richard Schwartz, CEO of RSI, stated that the CityCasts have a local focus, aligning with their strategy of providing hometown sportsbooks to players. This approach allows for genuine and reliable analysis tailored to each host’s market. Schwartz believes that the hosts’ expertise will aid both experienced and new BetRivers and PlaySugarHouse bettors in making informed sports betting choices.
While the content does include mentions of the sportsbook and its promotional offers, it is not just a mere advertisement. Nevertheless, some publicity for BetRivers in MI would undoubtedly benefit the brand.
BetRivers’ place in the MI sports betting hierarchy
BetRivers has a challenging task ahead if it aims to become the top player in the Michigan sportsbook market. In July, six other sports betting apps in Michigan surpassed its handle. Focusing solely on online handle further emphasizes the daunting nature of this endeavor.
In July, FanDuel Sportsbook, the present market leader, amassed over $54.5 million in online wagers. On the other hand, BetRivers managed to accumulate a mere $2.6 million in the same period. When it comes to profits, FanDuel outperformed BetRivers by a staggering 37 times, with revenues of $8.4 million compared to BetRivers’ meager $224,089.
Additionally, FanDuel offers Michigan-specific content that deserves mention. The “FanDuel Sportsbook Show with Sully,” hosted by Mike Sullivan, who previously produced Mike Valenti’s renowned drive-time sports radio show on 97.1, airs on WXYZ Channel 7 every Sunday at 11 a.m. During this infomercial, Sullivan provides valuable betting information and insights alongside special guests.
The Detroit Sports Bettors podcast, hosted by Sully, former 971er Kyle Bogey, and Matt Kowalis, is proudly sponsored by DraftKings Sportsbook. Matt Kowalis, who frequently offers valuable gambling advice on the DSB Facebook page, is also a part of the show.
On the other hand, BetRivers probably doesn’t have immediate plans to quickly climb to the same level as FD and DK. This expectation might not be realistic in the long run either. Unlike FanDuel, BetRivers does not have any physical stores in the Detroit region. The brick-and-mortar FanDuel Sportsbook is located at MotorCity Casino Hotel.
As part of an initiative to expand their market share, BetRivers has incorporated various strategies such as promoting their brand during Pistons broadcasts and engaging in statewide advertising. In the month of July, BetRivers fell just short of FoxBet Sportsbook’s figures, lacking only a few hundred thousand dollars. However, with the introduction of this new content, there is a possibility that BetRivers could surpass FoxBet Sportsbook and secure a higher position in the rankings.
The potential success of the BetRivers Detroit podcast in terms of boosting brand awareness suggests a promising future for the brand in Detroit. Moreover, Michigan sports enthusiasts now have an additional reliable and personalized source of information on sports betting.
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