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Unlike the Detroit Lions, the NFL season roared into Michigan sports betting with great enthusiasm.
According to data released by the Michigan Gaming Control Board on Thursday, online sports bets in the state reached $354.3 million in September. This figure came close to the previous monthly record of $359.5 million, which was set in March during the popular March Madness betting season.
However, when added to the $32.5 million of retail sports betting handle reported by the MGCB on Tuesday, the total betting handle of $386.8 million did establish a fresh monthly record.
Due to the distinct nature of NFL football betting, new records may still be broken, despite the predicted lackluster beginning of the season for the home team, the winless Lions with a 0-5 record.
Big sports betting numbers push Michigan past Indiana again
Michigan’s impressive numbers have propelled it to the status of a national powerhouse, exceeding all expectations. It’s worth noting that the reported figures do not encompass the wagers made at brick-and-mortar tribal casinos in the state, as they are not obligated to disclose their numbers publicly. With the substantial revenue generated by online casinos and poker exceeding $100 million in September alone, Michigan has firmly established itself as a prominent hub for online gambling.
As other states reveal their totals, we will keep track of how this sports betting number impacts Michigan’s position in the national hierarchy. It is worth noting that Michigan has surpassed neighboring Indiana’s combined September retail and online handle of $355.4 million. While Iowa also achieved a record for September, its handle of $210.4 million falls significantly behind Michigan’s pace. We are still awaiting reports from leading sports betting states such as New Jersey, Nevada, Illinois, and Pennsylvania.
In September, the online sports betting handle in MI experienced a significant increase of 84.2% compared to August. Despite the limited presence of significant football events during that month, Michiganders placed online bets totaling $192.3 million.
| Licensee | Online Brand | Total Handle | Online Handle | Retail Handle | Revenue (GGR) | Promos | State Tax | Local Tax |
|---|---|---|---|---|---|---|---|---|
| Bay Mills | DraftKings | $106,895,762 | $106,895,762 | ? | $3,019,482 | $7,752,042 | $0 | $0 |
| MGM Grand Detroit | BetMGM | $95,011,537 | $81,843,140 | $13,168,397 | $10,129,722 | $6,059,742 | $211,148 | $164,839 |
| MotorCity | FanDuel | $89,454,520 | $82,077,330 | $7,377,190 | $8,410,116 | $3,936,146 | $237,082 | $179,187 |
| Greektown | Barstool | $41,445,688 | $29,462,787 | $11,982,901 | $2,519,851 | $614,547 | $93,472 | $79,342 |
| Grand Traverse | Caesars | $23,948,900 | $23,948,900 | ? | $596,928 | $1,756,077 | $0 | $0 |
| Lac Vieux Desert | PointsBet | $13,457,380 | $13,457,380 | ? | $1,519,337 | $2,240,804 | $0 | $0 |
| Little Traverse Bay | Fox Bet | $5,200,531 | $5,200,531 | ? | $392,933 | $201,799 | $16,055 | $0 |
| Little River | BetRivers | $3,449,844 | $3,449,844 | ? | $312,459 | $209,920 | $0 | $0 |
| Sault Ste. Marie | WynnBet | $2,272,058 | $2,272,058 | ? | -$55,863 | $133,930 | $0 | $0 |
| Hannahville | TwinSpires | $1,568,521 | $1,568,521 | ? | $72,783 | $232,315 | $0 | $0 |
| Match-E-Be-Nash-She-Wish | Play Gun Lake | $1,457,687 | $1,457,687 | ? | $60,430 | $108,468 | $0 | $0 |
| Nottawaseppi Huron | FireKeepers | $1,025,967 | $1,025,967 | ? | $71,754 | $58,436 | $0 | $0 |
| Keweenaw Bay | Golden Nugget | $1,003,105 | $1,003,105 | ? | $28,322 | $36,807 | $0 | $0 |
| Pokagon | Four Winds | $588,733 | $588,733 | ? | $57,097 | $314,356 | $0 | $0 |
| Total | $386,780,231 | $354,251,744 | $32,528,487 | $27,135,351 | $23,655,388 | $557,758 | $423,369 |
DraftKings Sportsbook keeps sports betting handle lead
DraftKings Sportsbook maintained its position at the top after securing the top spot in August, remaining undefeated in September.
In the month of September, the industry power garnered a 30.2% market share by collecting a staggering $106.9 million from online bets in Michigan. This marked a significant milestone as no other sports betting operator had ever achieved a nine-figure sum in online sports bets in a single month.
In terms of bets placed, FanDuel Sportsbook secured the second spot with a total of $82.1 million bet, accounting for a 23.2% share. Following closely behind was BetMGM Sportsbook, ranking third statewide with $81.8 million wagered, holding a 23.1% share.
In terms of online sports bets, Barstool Sportsbook ranked fourth in the market, securing a share of 8.3% with a total of $29.5 million in bets for the month. On the other hand, Caesars Sportsbook occupied the fifth spot, holding a 6.8% share with $23.9 million in online bets during September.
In the month, the operators collectively paid $426,873 in state taxes and $263,398 in taxes to the city of Detroit. Despite holding 6.7% of the September online handle in gross revenue, the tax revenue remained low due to significant deductions for promotional expenses.
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