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Soaring Eagle Casino’s sports betting and online casino plans, which have been in development for a while, are gradually revealing more information as they undergo changes.
Kambi’s recent announcement on November 8 indicates that the Saginaw Chippewa tribe in central Michigan, the last operator we have been anticipating, is making progress in advancing their process.
The state’s largest tribal casino, Soaring Eagle, found itself caught in a web of mystery surrounding its online gambling and sports betting offerings. To add to the intrigue, Kambi recently revealed plans to integrate its sportsbook platform for on-site launches at Soaring Eagle in Mount Pleasant and Saganing Eagles Landing in Standish. Additionally, they will be launching an online sportsbook.
The Soaring Eagle executive states that this agreement complements the previous deal made with GAN, which was announced earlier, involving the inclusion of the Soaring Eagle online casino platform in Michigan.
According to Soaring Eagle’s spokesperson, C.C. Griffus, the expected timeline for retail sports betting at the two properties, as well as the launch of online sports betting and online casinos, is set for mid-January 2022. This information was communicated to Playinmichigan on November 9th.
Release: Soaring Eagle launching ‘Eagle Casino & Sports’ next year
On November 12th, Soaring Eagle officially declared their plans by announcing the upcoming launch of Eagle Casino & Sports. They expressed their optimism in aiming for an early 2022 release for both online casino and sports betting platforms.
By leveraging the name “Eagles,” Soaring Eagle aims to tap into the popularity of both brands. Additionally, Soaring Eagle plans to capitalize on its extensive customer database to drive initial betting activity.
It is uncertain whether the casino intends to expand the marketing of its online products on a broader level. To achieve a larger market share, they would have to invest significant funds, considering that the industry’s most prominent players have already claimed a significant portion of the market.
Eagle Casino & Sports is set to become the 15th online gambling operator in the state.
According to the news release, Kambi is designated as the “multi-channel sportsbook partner,” while GAN has been selected to offer a universal platform for integrating online games and sportsbook services.
“They will collectively deliver a remarkable player experience,” it continued.
Latest turn in Soaring Eagle Michigan sports betting saga
In Michigan, the progress of Soaring Eagle has experienced several interruptions and setbacks.
More than a year ago, Soaring Eagle made an announcement stating that retail sports betting would be introduced at its Ascend sports bar in mid-January 2021. However, that planned launch date came and went without any implementation. Subsequently, in May, Soaring Eagle announced a partnership with GAN, using similar language as the recent Monday announcement.
In Michigan, three tribes, including the Saginaw Chippewa tribe, have utilized their well-known casino brand to offer online products. The Four Winds Casino products were introduced by the Pokagon Band of Potawatomi Indians in February, while the Nottawaseppi Huron Band of the Potawatomi launched their FireKeepers Casino products in July.
There has been a recent change in leadership at Soaring Eagle as well. Former CEO Mike Bean has departed to assume a similar position in Arizona. Melinda Coffin has recently been promoted to the highest position at Soaring Eagle.
Kambi bringing in its popular sports betting products
Kambi is currently collaborating with Four Winds for their online offerings and is highly probable to establish a partnership with Soaring Eagle as well.
The Soaring Eagle package encompasses the Kambi kiosk, the Bring Your Own Device technology, and the Bet Builder product.
Kristian Nylén, the CEO of Kambi, stated in a press release that partnering with market leaders and local heroes is a crucial part of Kambi’s strategy. He further added that Saginaw Chippewa Gaming Enterprises perfectly meets this criteria. With its well-known Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel properties, Saginaw Chippewa Gaming Enterprises has successfully established a strong brand and a large customer base in Michigan. Nylén expressed Kambi’s expertise in creating a top-notch sportsbook product and their enthusiasm to assist Saginaw Chippewa Gaming Enterprises in delivering thrilling sports betting experiences to its customers.
DraftKings Sportsbook, which was once a partner of the company, has recently been lost. Michigan’s leading online sports betting platform has now migrated to its own independent platform.
Coffin expressed his excitement about the collaboration with Kambi Group, stating that both the loyal guests and the Soaring Eagle team have eagerly anticipated the introduction of sports betting at their casinos. He further expressed his anticipation of a fruitful partnership with Kambi Group and ensuring a remarkable experience for their guests.
Kambi has already launched its services with popular Michigan sportsbooks like Barstool Sportsbook, BetRivers, Four Winds, and TwinSpires.
According to Griffus, the advertising and public relations manager for Soaring Eagle, the brand intends to set itself apart from other Kambi products in the market by offering potential incentives and rewards that can be redeemed at their physical casinos.
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