Two Michigan Sportsbooks Opening In Traverse City Area On Friday

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Written By Matt Schoch on September 17, 2020Last Updated on December 13, 2021

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According to Playinmichigan, two additional sportsbooks are set to open in northern Michigan on Friday, bringing the total number of Michigan sportsbooks into double digits.

At 3 p.m., two William Hill Michigan sportsbooks will be opened by Turtle Creek Casino and Leelanau Sands Casino in the vicinity of Traverse City.

William Hill will be branding the books as Onyx Sports Book, with a grand opening ceremony scheduled for Wednesday. The Grand Traverse Bay Band of Ottawa and Chippewa Indians, in collaboration with William Hill, have joined forces as casino operators. Additionally, as part of this agreement, William Hill will oversee online sports betting and online casino operations throughout the state.

The launch of online gambling is expected to take place once the rulemaking process is finished, potentially around November.

After the enactment of expanded gambling laws in December, the Grand Traverse sportsbooks will now be the 10th and 11th establishments in Michigan.

All of Michigan’s 26 casinos are anticipated to offer retail sports betting in the future.

On March 11, retail sports betting was introduced in Michigan as two commercial casinos in Detroit unveiled their sportsbooks.

More sports betting options in northern Michigan

Sports betting will now be available at eight tribal casinos in Michigan, as another tribe joins in by launching sportsbooks across multiple locations.

Turtle Creek is situated in Williamsburg, which is located just over 10 miles to the east of Traverse City. Leelanau Sands, on the other hand, is positioned in Peshawbestown, approximately halfway up the Leelanau Peninsula, to the north of the Cherry Capital.

With over 20 televisions, a bar, and an outdoor patio, the Turtle Creek sportsbook offers an extensive range of amenities.

In Manistee, the northern Michigan region welcomed its first sportsbook this summer at Little River Casino Resort. Recently, the Upper Peninsula saw the opening of its inaugural sportsbook at Island Resort & Casino.

Odawa Casino has been actively promoting its forthcoming sportsbook on social media, hinting at another exciting addition on the horizon. With Odawa locations in Petoskey and Mackinaw City, it seems that the anticipation for this new venture is growing.

William Hill moved quickly to get in Michigan

Following the implementation of the expanded gambling laws, William Hill, the renowned global gambling brand, wasted no time and promptly disclosed their tribal partnership in February.

The United Kingdom company, founded in 1934, ventured into the United States in 2012 with the goal of establishing a prominent presence both domestically and internationally. William Hills has since been striving to build a reputation as significant as it holds in its home country.

The sports betting app was introduced by the company in Illinois this week. In Colorado, the company went live with the app last week.

In addition to its ongoing expansion in New Jersey, the brand is set to introduce a second sports betting app in collaboration with Caesars. William Hill emerged as a major beneficiary in the Caesars merger with Eldorado, as it had previously formed a partnership with Eldorado for sports betting. With the merger now finalized, William Hill has become the prominent sportsbook provider for one of the largest casino companies in the nation.

Although it is currently overshadowed by DraftKings and FanDuel, this online sports betting brand aims to significantly impact the market share in the Great Lakes State in the future.

Bad Boy Rick Mahorn in town for grand opening

Former Detroit Pistons world champion Rick Mahorn will grace the grand opening celebration at Turtle Creek, taking place at noon on Wednesday.

At the celebration, there will be exclusive offers on draft beer and an exciting opportunity to win a total of $1,500 worth of prizes. Among these prizes are autographed sports equipment from prominent Detroit and Michigan athletes such as Dennis Rodman from the Pistons, Nicklas Lidstrom from the Detroit Red Wings, Jack Morris from the Detroit Tigers, former Michigan State running back Le’Veon Bell, and various others.

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