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In November, Michigan saw tremendous success beyond the victory of its football team, as sports betting in the state reached an impressive milestone by accumulating a total of $500 million in wagers.
Michigan’s online sportsbooks achieved remarkable success in November, witnessing an unprecedented surge in both the number of sports bets placed and the revenue generated. Michiganders enthusiastically wagered a staggering $473.8 million online during the month, marking a growth of 2.2% from the previous month, even with October boasting five football weekends.
In addition to the $26.7 million bet at Detroit’s three casinos, Michiganders placed a minimum of $500.5 million in legal bets for the month. It’s important to note that this figure excludes retail sports betting at the state’s tribal casinos, as they are not obligated to report their monthly numbers.
Monthly revenue record smashed by Michigan sportsbooks
In November, operators achieved a remarkable feat by surpassing the monthly revenue record, generating a total of $58.8 million in combined retail and online revenue. This significant increase eclipsed the previous record of $35.2 million set in March. Furthermore, sportsbooks were able to retain 11.7% of the bets, marking the highest percentage since the online launch in January.
The immense month for the Wolverines, highlighted by their victory over rival Ohio State on Nov. 27, undoubtedly played a significant role in driving up overall interest. However, the substantial figures, recently disclosed by the Michigan Gaming Control Board, were also influenced by a jam-packed sports schedule.
| Licensee | Online Brand | Total Handle | Online Handle | Retail Handle | Revenue (GGR) | Promos | State Tax | Local Tax |
|---|---|---|---|---|---|---|---|---|
| Bay Mills | DraftKings | $126,338,133 | $126,338,133 | ? | $13,123,232 | $4,385,884 | $120,475 | $0 |
| MotorCity | FanDuel | $124,068,948 | $115,238,268 | $8,830,680 | $20,123,266 | $5,056,522 | $855,004 | $580,532 |
| MGM Grand Detroit | BetMGM | $110,438,217 | $100,840,842 | $9,597,375 | $13,720,135 | $4,181,929 | $539,186 | $368,358 |
| Greektown | Barstool | $49,561,434 | $41,295,605 | $8,265,830 | $4,794,739 | $492,802 | $214,632 | $177,694 |
| Grand Traverse | Caesars | $37,849,972 | $37,849,972 | ? | $3,474,688 | $2,610,391 | $0 | $0 |
| Lac Vieux Desert | PointsBet | $27,118,860 | $27,118,860 | ? | $1,636,392 | $1,940,296 | $0 | $0 |
| Sault Ste. Marie | WynnBet | $5,927,655 | $5,927,655 | ? | $393,828 | $108,954 | $0 | $0 |
| Little Traverse Bay | Fox Bet | $5,925,042 | $5,925,042 | ? | $514,418 | $137,306 | $31,677 | $0 |
| Little River | BetRivers | $5,454,391 | $5,454,391 | ? | $529,442 | $293,166 | $0 | $0 |
| Hannahville | TwinSpires | $2,336,173 | $2,336,173 | ? | $155,282 | $136,010 | $0 | $0 |
| Match-E-Be-Nash-She-Wish | Play Gun Lake | $1,794,409 | $1,794,409 | ? | $105,030 | $200,709 | $0 | $0 |
| Nottawaseppi Huron | FireKeepers | $1,457,351 | $1,457,351 | ? | $46,863 | $111,708 | $0 | $0 |
| Keweenaw Bay | Golden Nugget | $1,391,496 | $1,391,496 | ? | $106,824 | $39,140 | $5,685 | $0 |
| Pokagon | Four Winds | $859,294 | $859,294 | ? | $38,696 | $281,304 | $0 | $0 |
| Total | $500,521,376 | $473,827,491 | $26,693,885 | $58,762,835 | $19,976,121 | $1,766,660 | $1,126,584 |
FanDuel Sportsbook was surpassed by DraftKings Sportsbook, as the latter took the lead in the overall betting handle for the month.
In terms of sports betting, DraftKings secured a 26.7% market share by collecting $126.3 million in bets. FanDuel followed closely with a 24.3% share, handling $115.2 million in bets. BetMGM Sportsbook secured the third position in the November race, handling $100.8 million in bets, accounting for a 21.3% market share.
At $41.3 million (8.7% share), Barstool Sportsbook secured the fourth spot in terms of online sports betting handle. While it held the third position in January, Barstool has consistently maintained its fourth place standing in every subsequent month. Although it lags behind the top three, it remains comfortably ahead of the other 14 operators in the field.
Caesars Sportsbook seems ready to compete for the fourth spot, securing a fifth-place finish in November with a handle of $37.8 million (8.0% share).
Michigan public coffers get more tax infusion
In terms of tax revenue, Michigan collected $1.6 million from online betting in November, with Detroit earning $926,598.
Michigan online sportsbooks have contributed $6.5 million in state taxes and $3.7 million to the city of Detroit this year. When we add the revenue generated by retail betting at the Detroit casinos, the total tax payments by sports betting operators reach $7.5 million for the state and $4.9 million for Detroit.
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