Detroit Sports Bettors Community Growing As Michigan Market Hits Year 2

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After the legalization of online sports betting in Michigan, Matthew Kowalis was inspired to create an online community exclusively for Detroit Sports Bettors.

By joining forces with ex-97.1 The Ticket hosts Mike Sullivan and Kyle Bogenschutz, the trio has undeniably achieved that goal.

In the past year, Detroit Sports Bettors has emerged as a gathering place for Michigan sports bettors, fostering a positive environment for discussing various aspects of the industry.

How Detroit Sports Bettors got started

Sullivan and Bogenschutz, who were colleagues at Detroit’s leading sports station, joined forces to establish Metro Detroit Golfers. This golf community extends across the entire state and has also inspired the growth of other thriving communities.

In 2019, following the conclusion of their tenure at the station, the duo established Brand25 Media with the aim of assisting local businesses in enhancing their digital marketing strategies.

Kowalis entered the scene by introducing his Serenity Medical CBD company. As his company gained traction within the golf community, he became acquainted with the duo.

Kowalis claimed that his years of accomplishment in daily fantasy sports led him to establish Serenity Medical CBD. Having already delved into the necessary research, Kowalis eagerly anticipated entering the realm of online sports betting as soon as it was legalized in Michigan.

On January 22, 2021, the awaited day arrived. Just two days later, Detroit Sports Bettors established its presence on Facebook.

Kowalis explained, “Immediately after sports betting became legal in the morning, I urged Mike to create a Facebook page without delay. I informed them that all they needed to do was engage the people. Thanks to their previous association with 97.1 The Ticket, they already had a dedicated following. Once they successfully directed people towards the page, that’s when everything truly began to flourish.”

DSB, which has been operational for slightly more than a year, has successfully cultivated a community of nearly 7,000 members on its Facebook page.

What does Detroit Sports Bettors offer?

Over the past year, DSB has focused on broadening its brand presence via social media platforms.

Kowalis has played a major role in the production of DSB’s content, with a primary focus on NBA, NFL, and UFC. He generously shares daily insights on these sports, leveraging his expertise in these areas. Additionally, he has expanded his contributions by introducing a weekly audio podcast and developing engaging YouTube shows specifically tailored for the NFL season.

The Livonia native, aged 31, stated that he dedicates 15-25 hours every week to conducting research for his recommendations.

Kowalis emphasized the importance of focusing on the games, mentioning that they prioritize watching them over social plans on both Saturday and Sunday. According to Kowalis, it is crucial to stay updated with the ongoing events in order to understand the dynamics of the game, observe player and team reactions after turnovers, and gain a comprehensive understanding of the situation.

Due to the expanding presence and community of DSB, the group is now able to organize ticket giveaways and random drawings exclusively for their members.

Kowalis expressed that the strong passion for sports and the desire to engage in sports-related discussions within the Detroit community is evident. He described the space as both impressive and secure, aiming for a positive experience where individuals can connect with others who share a common interest.

Personal tragedy now pushing Kowalis in pursuits

It is undeniable that Kowalis is motivated to push DSB to its utmost limits.

After experiencing the loss of his mother to leukemia at the age of 20, Kowalis found a deep motivation to strive for success, bring about positive change, and foster a sense of belonging within his community, all in honor of her memory.

Kowalis expressed that his mother’s influence greatly motivated him to put in diligent effort, while also emphasizing the importance of aiding others. He acknowledged his perpetual desire to discover means of offering beneficial services to others, attributing this inclination to his mother’s profound influence.

What’s ahead for Detroit Sports Bettors

The co-founders of Detroit Sports Bettors have taken their brand to new heights by venturing into the world of non-fungible tokens. With the launch of Global Goats NFT, they are now offering a range of sports-based NFTs and sports-betting-based NFTs to a worldwide audience.

DSB is planning to relocate to a Troy office in March, which will not only include a new podcast studio but also a recording space to support their increased video production.

Kowalis is seeking to emulate the success of the Barstool Sports brand by embarking on a similar venture for a company based in Detroit.

Kowalis expressed his thoughts on the impact of COVID and the inspiring actions of Barstool founder Dave Portnoy in assisting businesses in Michigan. This led him to question why his own city and state couldn’t do the same. With a handful of brands at their disposal, he believed establishing an office and initiating the process would be the way forward. Kowalis acknowledged the support of his dedicated colleagues and expressed his unwavering commitment to expanding the brand, willing to go to any lengths necessary.

DSB has successfully established connections with professional athletes nationwide, with intentions to broaden their reach beyond a local brand. Furthermore, the organization has created an Ohio Sports Bettors page on Facebook.

Kowalis is optimistic about DSB’s potential to further expand and bring greater attention to Detroit.

Kowalis expressed the importance of creating a captivating image for Detroit in order to generate excitement among people. They emphasized the desire to establish a prominent presence and foster a strong association between their brand and the city. Kowalis further explained the aspiration to gain recognition for their name, proudly representing Detroit and contributing positively to its reputation. They acknowledged the prevailing lack of awareness about the city’s growth, particularly among individuals residing outside the state, and expressed the desire to enhance Detroit’s profile by showcasing its numerous positive aspects.

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