Michigan Developers Keep Fantasy Going All Year With Legacy Fantasy Sports

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The founders of Legacy Fantasy Sports in Michigan have come up with a solution to ensure the continuity of fantasy football during the offseason.

Metro Detroit entrepreneurs are incorporating historical play-by-play statistics from past sports stars into today’s players, creating an all-ages product aimed at captivating and retaining the interest of dedicated sports enthusiasts throughout the year.

Additionally, supporters have the ability to alleviate certain present-day inconveniences brought about by COVID-19 absences or load management tactics, which have disrupted fantasy leagues across various sports in recent times.

Legacy Fantasy Sports, created by Grady Toombs from Shelby Township and John Latella from Rochester Hills, is now accessible on iOS and the Google Play store. The creators perceive it as a valuable addition to the thriving sports betting industry in Michigan.

Additionally, the conclusion of the season provides Legacy Fantasy Sports with the opportunity to ramp up their product to its maximum potential.

“The Legacy Fantasy Sports platform offers fans a unique chance to witness the comparison between past and present players,” explained Latella, the president of the company and former CEO of Garden Fresh. Emphasizing that it is not a video game, Latella clarified that the platform utilizes advanced statistical gameplay infused with technology and science to revive players from the past and enable them to compete alongside present-day athletes.

What is Legacy Fantasy Sports?

Legacy Fantasy Sports players have the option to create a team consisting of both current and past players by subscribing. Alternatively, they can opt to exclusively play with historical players, allowing them to enjoy fantasy football throughout the entire year.

By simulating over 100,000 games, the app provides an insight into the potential impact that someone like Jerome Bettis, a Detroiter, could have on a fantasy team during any Sunday.

Legacy has made sure that the gameplay experience of your beloved retired player on its platform matches the player’s accomplishments on the field throughout their career.

In each contest, a full game’s worth of play-by-play is chosen from a former player’s career.

The developers possess a patent-pending, exclusive formula that integrates both current and past play-by-play statistics of professional players. These statistics have been collected since 1997 for the NFL and as early as 1974 for Major League Baseball.

According to Legacy Fantasy Sports developers, the platform’s creation has required extensive time and effort. Toombs and Latella emphasize that their product stands out from the flood of generic white label fantasy platforms currently on the market.

The Legacy Fantasy Sports group aims to expand their unique fantasy sports experience by including more beloved fan favorites from the past.

Herman Moore, Bob Stoops among investors

Herman Moore, the ex-star wide receiver for the Detroit Lions, has joined forces with Legacy Fantasy Sports as a co-founder. Additionally, Bob Stoops, the former head coach of Oklahoma, has partnered with the company. Stoops, who temporarily paused his broadcasting career, made a brief comeback with the Sooners for a single game in the Alamo Bowl.

The app offers a daily fantasy sports experience for free, allowing users to play with others. However, since there are no monetary rewards involved, only individuals aged 18 and above can access fantasy apps like DraftKings and FanDuel, which offer cash prizes.

The LFS app currently offers Legacy NFL football, live Legacy baseball, and live basketball. Soccer and cricket will be added soon. Monthly subscriptions are priced at $2.99.

The founders announced that the game includes exciting features like in-game player substitutions and a unique experience called the “triathlon” contest, allowing players to select one athlete from each of the three sports to participate in a single game. They also mentioned that additional features are currently in development and will be released in the near future.

Another customer acquisition channel for operators

Toombs’s attendance at last year’s Sports Betting Community North America Summit in New Jersey further solidified his belief that LFS was meeting a market demand.

To put it frankly, he believes that sports betting operators may have an interest in acquiring the company, as is often the objective for many startups in this industry.

DraftKings Sportsbook and FanDuel MI were able to establish a strong foothold in the sports betting market, not only in Michigan but also beyond, partly due to the fact that their daily fantasy sports offerings had successfully developed customer databases and gained brand recognition over several years.

The acquisition of Monkey Knife Fight by Bally’s indicates that sports betting operators have acknowledged the effectiveness of this business model.

Additionally, these advantages enabled DraftKings and FanDuel to effectively convert sports bettors into online casino players, further enhancing their potential customer base. With more jurisdictions anticipated to legalize online gambling in the future, these customers represent a lucrative opportunity for operators in legal states.

No age requirement for Legacy Fantasy Sports

During the SBC conference in New Jersey, the potential of future players who are not yet of legal gambling age was extensively discussed as a new and untapped market for sports betting and traditional DFS.

Toombs stated that Legacy Fantasy Sports could provide yet another crucial segment of the market.

“Toombs emphasized that this game is specifically created and tailored for sports enthusiasts of every generation. While there are numerous fantasy games centered around gambling that restrict participation to individuals aged 21 and above, we firmly believe that sports fans begin at a much younger age, and as such, their enjoyment of this game should not be limited by age restrictions.”

Although our platform is capable of adhering to the Unlawful Internet Gambling Enforcement Act and is highly versatile, that is not our primary objective at the moment. Our main focus lies on the 26 million enthusiastic teenage sports fans, aged 12 to 17, who currently lack the opportunity to register and engage in a game that we are confident they will thoroughly enjoy.

According to Latella, the absence of age restrictions further enhances the potential revenue derived from major corporations that refrain from advertising with sports betting companies.

He further commented that several ad agencies we have conversed with have expressed the need for a method to target advertising towards families, rather than solely focusing on fans above 18 years old on a platform that is constrained by regulatory restrictions preventing them from advertising.

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