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The ultimate professional sports team in Detroit formed lucrative partnerships with two prominent leaders in the sports betting industry.
On Monday morning, the Detroit Pistons revealed agreements with DraftKings and FanDuel, joining three other teams in their pursuit of making NBA betting in Michigan a significant venture.
BetMGM had previously secured deals with both the Lions and Red Wings, whereas the Tigers became the first MLB team to establish a betting partnership by signing with PointsBet during the summer.
It is possible that Michigan online sports betting may launch either in late December or potentially in early 2021.
Regardless, online gambling will be introduced before fans can return to arenas. Eventually, around fifteen operators will commence operations in collaboration with casino operators, including the state’s twelve federally recognized Native American tribes.
Pistons team up with DraftKings, FanDuel
It is expected that DraftKings and FanDuel will be among the sports betting operators launching in Michigan.
In addition, the companies will benefit greatly from the agreement as it grants them permission to utilize official Pistons marks and logos. These deals encompass a variety of marketing resources such as in-arena signage and activations, television and digital advertising, as well as TV and radio exposure, all aimed at enticing Pistons fans to engage with their respective sports betting services.
Mike Zavodsky, the Pistons’ chief business officer, expressed gratitude for the cooperative and partnership-oriented approach demonstrated by both FanDuel and DraftKings. He eagerly anticipates leveraging the Pistons’ platform to aid in the expansion of their presence and connection to the Pistons and the wider Detroit Metro communities.
FanDuel has entered into their second agreement with an NBA team, following their recent partnership with the Memphis Grizzlies.
Contrary to the DraftKings agreement reached between the Chicago Cubs and Wrigley Field this year, Little Caesars Arena (LCA) will not house a sportsbook.
Deal also includes partnership with MotorCity Casino
In addition, the Pistons will be collaborating with MotorCity Casino, situated in downtown Detroit and owned by Marian Ilitch, the esteemed matriarch of the Ilitch family, who are also the proud owners of the Tigers and Red Wings.
MotorCity unveiled its own retail FanDuel Sportsbook in March, providing visitors with an exceptional game-day experience. However, due to the ongoing pandemic, MotorCity will remain closed until at least next week.
Before, during, and after games, MotorCity Casino is set to offer an array of game-day giveaways, exclusive viewing parties, and various sports betting experiences.
For the past couple of seasons, the Sound Board venue at the casino has been the host of official team watch parties for select road games.
Mike Raffensperger, CMO of FanDuel, expressed the Pistons’ commitment to their fans and their enthusiasm for a partnership opportunity that combines their retail Sportsbook experience with Pistons game action in the arena. This collaboration will allow FanDuel to reach Pistons fans in innovative ways, offering engaging experiences both inside and outside the arena. With the FanDuel Sportsbook at MotorCity Casino and their mobile gaming offerings, fans will have access to unique betting promotions and content.
DraftKings will let fans be ‘Piston For A Day’
As part of the partnership, fans will be given the chance to actively become a part of the team through the most distinctive feature unveiled.
Contest participants on DraftKings have the opportunity to enter and experience a day as a “Piston for a Day.”
Included in the VIP experience will be:
- A contract titled “Pistons Contract”
- An opportunity to take a photo with the executives of the company.
- A Pistons jersey and warm-up gear tailored to your personal style.
- Tour of the locker room.
- A snapshot after the game at LCA.
- Exclusive access to the team’s practice facility located in the New Center area for a one-hour shootaround.
Ezra Kucharz, the chief business officer at DraftKings, expressed excitement about partnering with the Detroit Pistons for their first professional team activation in Michigan. This collaboration strengthens their bond with a prominent local team and aims to provide enhanced fan experiences. It caters to both Michigan residents already acquainted with regulated gaming products and those new to the industry.
In a significant collaboration, DraftKings has joined forces with the Bay Mills Indian Community to provide access to its services in Michigan. In an exciting development, the company has proudly declared its exclusive partnership as the designated daily fantasy sports provider for the Pistons.
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