Fox Bet Michigan Launches As State’s 11th Sports Betting Platform

Written By Matt Schoch on January 28, 2021Last Updated on April 26, 2022
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As we approach the 2021 Super Bowl on Feb. 7, a total of ten sports betting sites in Michigan are currently accepting bets. The latest addition to this list is the renowned Fox Bet, which officially joined on Friday.

Although not the sole motivation for app launches in January, the Super Bowl remains the most significant betting occasion of the year, capturing the attention of everyone.

Fox Bet would have missed a significant opportunity if they were unable to accept bets from Michigan for the Tampa Bay vs. Kansas City showdown, which is anticipated to attract considerable attention.

Michigan’s 11 sports betting operators will include Fox Bet.

Kip Levin, CEO of Fox Bet, stated that our valued partnership with the FOX Corporation and the industry-leading Fox Bet Super 6 product, along with the PokerStars business, have always set us apart. As we enter the Michigan market, we aim to leverage these unique assets. By offering Fox Bet Sportsbook, PokerStars, and Stars Casino under one account, our customers in Michigan can enjoy a range of thrilling and enjoyable options, enhancing their overall experience.

Fox Bet Michigan launches; four others left

On launch day, Fox Bet Michigan was one of the five apps that had not yet received approval. Among these five, three were apps created by reputable Michigan tribal brands (FireKeepers, Four Winds, and Soaring Eagle). It was anticipated that the licensing process for these three apps might experience delays.

After receiving approval from the Michigan Gaming Control Board, Fox Bet, along with PokerStars Casino and PokerStars, launched on Friday. With a shared wallet feature, the platform is anticipated to become one of the top poker sites in Michigan following its recent debut.

The launch of Barstool Casino is scheduled for 11 a.m. on Monday.

Fox Bet had already launched its services in the states of New Jersey, Pennsylvania, and Colorado.

As the Super Bowl draws near, all attention is focused on Michigan, making it the ideal moment to make a grand entrance into the state.

Fox Bet and Odawa Casinos in Michigan

In Michigan, Fox Bet has formed a partnership with the Little Traverse Bay Bands of Odawa Indians, who are the operators of two Odawa Casinos. These casinos include the main establishment situated in Petoskey and another located in the nearby Mackinaw City.

After the signing of expanded gambling laws by Gov. Gretchen Whitmer in December 2019, the deal became one of the earliest ones to be publicly known.

While both casinos offer sports betting, the flagship location exclusively features a genuine sportsbook.

Fox Bet a big name for football in Michigan

Fox Bet is strongly connected to football in Michigan, potentially more so than any other operator. Its network TV station broadcasts the majority of Detroit Lions games and a significant number of Michigan and Michigan State games. For months, the brand actively promoted its free-to-play Super 6 contest to football enthusiasts in Michigan.

According to the company, Super 6 has achieved the highest number of downloads in the free-to-play sports prediction app category since the return of sports last summer.

Fox Bet plans to utilize the reputable FOX brand to its advantage. Dedicated versions of Fox Bet Live tailored to Michigan will be broadcasted on FOX2 in Detroit, FOX 17 in Grand Rapids, and FOX 66 in Flint.

Now, the residents of Michigan have the opportunity to play on their products.

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