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Former Detroit Pistons champion Richard Hamilton has been announced as a brand ambassador for PointsBet, the upcoming Michigan online sportsbook. This partnership comes as another sports betting pact is formed between a Michigan sports team and operator. The Pistons also recently announced their deal with PointsBet.
According to recent reports, Hamilton, whose No. 32 is displayed at Little Caesars Arena, has become the inaugural athlete from a Michigan professional sports franchise to ink a deal with a sportsbook operator. It is also worth noting that Michigan’s online gambling is set to commence this month.
However, PointsBet is strengthening its connections with Michigan. The company made history last summer by entering into a partnership with the Detroit Tigers, becoming the first MLB team to do so. Furthermore, the Pistons have already established collaborations with FanDuel and DraftKings.
PointsBet has a history of enlisting the support of local athletes, as seen with their partnership with Devin Hester and the Chicago Bears last year. However, Hamilton’s collaboration with the company marks the first instance of a Michigan athlete being involved.
Rip Hamilton not the first pro athlete in PointsBet’s corner
The Australian company, PointsBet, faces a challenging task of establishing its brand in the Michigan online sports betting market. Therefore, agreements like this one are logical for them.
Rip Hamilton, renowned for his nickname and distinctive face shield, played a pivotal role in leading the Pistons to the NBA championship in 2004. He dedicated nine seasons of his career to the team, proudly sporting the red, white, and blue colors.
PointsBet is relying on the nostalgic impact of the three-time All-Star and national champion at UConn to uplift fans and positively impact the company’s future.
Hamilton expressed in a press release that his deep affection for Michigan and the city of Detroit is widely known.
I am thrilled to be a part of the PointsBet team and contribute to delivering the swiftest and highest-quality sports betting experience to the most dedicated sports enthusiasts. Detroit’s sports fans will undoubtedly be captivated by the exceptional offerings provided by PointsBet, including a personalized app designed exclusively for their favorite teams and an extensive range of betting options, boasting up to 1,000 markets for every NBA game.
Hamilton highlighted the exceptional qualities of the site, including the Name A Bet feature and the points betting platform. With enthusiasm, he exclaimed, “There’s everything to adore! Brace yourself, Michigan – ‘Yessir’!”
In the statement revealing the collaboration, PointsBet highlighted that they will utilize Hamilton’s expertise in basketball and particularly his understanding of the vibrant Detroit sports scene. They aim to combine his exceptional insights with their top-notch offerings.
Previously, PointsBet has established agreements with individual athletes. Notably, in New Jersey, the company has formed a recognized association, accompanied by a clever collection of television advertisements, with the former Philadelphia 76ers player, Allen Iverson.
In 2018, Darrelle Revis, an NFL cornerback who played for the NY Jets and New England Patriots, collaborated with PointsBet to establish the Revis Betting Academy.
More on the Detroit Pistons, PointsBet deal in Michigan
In anticipation of an upcoming online launch, Detroit Pistons fans have been exposed to a plethora of sports betting advertisements and signage.
Little Caesars Arena prominently showcases FanDuel and DraftKings, while Parx Casino brands are featured on the digital courtside apron. Additionally, BetRivers actively promotes its services through commercials and sponsors broadcast spots on Fox Sports Detroit.
Regarding the PointsBet deal, the operator will have complete access to Pistons intellectual property, trademarks, and logos. Additionally, they will benefit from sponsorship opportunities and increased brand exposure through various digital and social platforms. Furthermore, the company will be granted limited in-game digital signage opportunities that are visible during broadcasts.
In addition to pistons.com, PointsBet will also have visibility on the team’s mobile app and social media channels.
When will PointsBet online sportsbook arrive in Michigan?
Even when there was hope for Michigan online gambling to launch late last year, PointsBet, the Australian company, consistently stated that it would not launch until early 2021.
With everyone gearing up to start soon, PointsBet will be positioned at the starting line, ready to compete in the race.
Ultimately, we anticipate the presence of 15 online sports betting operators in Michigan. This will be made possible through the inclusion of all 12 federally recognized Native American tribes in the state, along with three Detroit commercial casinos, which have provided avenues for access.
PointsBet initially formed a partnership with the Lac Vieux Desert Band of Lake Superior Chippewa Indians, who manage the Northern Waters Casino Resort located in Watersmeet within the western Upper Peninsula.
PointsBet is thrilled and optimistic about the Detroit Pistons deal, as Michigan serves as a major market and the first market for its online casino.
Johnny Aitken, CEO of PointsBet USA, expressed his excitement about the partnership with the Pistons, stating that they are thrilled to align with a top-notch organization that boasts a fan base known for their exceptional passion.
We are excited about the chance to cater to Michigan sports bettors on a personalized platform that offers unmatched speed and user-friendliness. Being associated with the Pistons and having Rip Hamilton as our brand ambassador, who is a renowned champion in both college and professional sports, aligns perfectly with the PointsBet philosophy, which values hard work and a spirited approach. Michigan truly is an incredible state for sports.
The PointsBet Pick 6, a free-to-play challenge, is now accessible in Michigan, offering participants a chance to win $25,000 every week.
Can you please rephrase the following statement? <br><br>”I am not able to attend the meeting tomorrow due to a scheduling conflict.”
Please rephrase the following statement: <br><br>”The cat chased the mouse.”