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The slot machine, originally a simple concept, has now evolved into a vast and diverse entity.
In the Michigan market, both retail and online, slot machines persist as a significant contributor to casino revenue.
Over the years, the gaming industry has witnessed various shifts in trends. However, it appears that current slot styles have established themselves firmly and are projected to remain popular for many years to come.
However, fresh ideas constantly emerge and the most popular new trend can originate from any source.
Today’s prevalent trends in slot machines
According to gaming directors, the two most prevalent themes in slot games today are…
Hold-and-Spin formats involve players collecting symbols during a fixed number of spins, aiming to reach a final objective. The greater the number of symbols collected, the larger the prize awarded.
A player actively pursues credits, multipliers, progressive rewards, or other potential rewards throughout a predetermined duration, displaying persistence in their efforts.
Gary Fagone, the Director of Slot Performance at FireKeepers Casino and Hotel, explains that the Hold-and-Spin feature allows players to keep their coins on the screen for subsequent spins. This feature is similar to a bonus pot called Persistent State, where players collect puzzle pieces that remain even if they leave the game. Fagone also mentions that there are various versions of this feature, but they all follow the same basic style. These trends have been consistent since late 2018-2019.
Fagone acknowledges Lightning Link, a game developed by Aristocrat, as the pioneering game that initiated the current trend. Its initial release took place in 2014 in foreign markets.
What slot games are trending?
Which games are rising to the top amidst the current gaming style trends?
When it comes to online casino gaming revenue, BetMGM Michigan has emerged as the undisputed leader in the state. Additionally, it boasts the highest number of available games among the 15 online markets.
Oliver Bartlett, the Director of Gaming at MGM, expressed his satisfaction in providing players with a wide range of new games. He emphasized their receptiveness to the continuous stream of new titles launched every week. Bartlett noted that although there is no specific game theme or slot type that stands out, attractively designed games with entertaining themes are always popular among players. He further expressed their delight in delivering content from both their in-house studios and their partnerships with top content suppliers in the industry.
According to Bartlett, the following games are among the highest ranked:
- Millions at the MGM Grand
- Gold with hyper attributes
- Babies, oh babies!
- ATM
- Cleopatra
- Gains from the sale of assets
- 88 Fortunes is a popular slot machine game.
Fagone highlighted the following games as the most successful ones at FireKeepers.
- Express Cash
- Storm of dollars
- Cash that is given or received quickly or easily, often with a sudden burst or surge.
- Cash Dragon
- Enormous Diamonds
- Fire Link Ultimate
- Everyone get on board
- Gold from Buffalo
- Bacon Rakin’
Previous slot trends
Companies used to prioritize themed-based trends before today’s two primary slot trends emerged.
According to Fagone, in the past, the prevalent trend in slot machines was more focused on themed branding. This included themes such as Asian, Egyptian, and African. These themes eventually evolved into the Hold-and-Spin and Persistent State styles that we observe in modern slot machines.
In the past, when slot gaming wasn’t dominated by digital technology, players heavily relied on the traditional stepper slots. These machines featured three mechanical wheels adorned with the iconic cherry and 7 logos.
Hold-and-Spin and Persistent State took control of the market a couple of years prior to the pandemic and continue to maintain their dominance.
“Fagone commented that persistent state emerged in late 2018. He mentioned that games like 88 Fortunes, with its coin spill in the bowl feature, were among the pioneers of this trend, and it has gained significant popularity. Fagone believes that this trend has a promising future and expects it to continue for several more years.”
What could be the next trend in slots?
In most industries, including the realm of slot machines, trends are not everlasting.
What should we anticipate in the near future?
Rather than focusing on introducing new themes, a noticeable trend is emerging where the emphasis lies on offering players an increased range of gaming options simultaneously. This includes the ability to engage in multiple games concurrently.
Fagone mentioned that a current trend in gaming is the ability for players to customize their experience. This includes options such as choosing different line bets or maximum bets based on denominations. For example, a player can now select to play a nickel at the nine-line version while simultaneously playing four different games on the same machine. Game developers are focused on creating more player-configurable games by offering a wide range of options on the gaming cabinet. This allows players to sit down and decide their preferred line version, maximum bet, and denomination. Furthermore, in some multi-game screens, players can even choose the configuration of all or six of those screens.
BetMGM plans to consistently provide a wide range of options to cater to both their existing and potential players. They firmly believe that there are ample trends accessible to suit the preferences of all types of gamers.
According to Bartlett, we appreciate the group of slot players who have their preferred games and are loyal to them. However, it doesn’t mean that they are resistant to trying out new titles. In fact, our in-house engagement tools allow us to suggest new games to players based on their previous choices. This tool is a valuable asset for us, as it helps players explore more of what they already enjoy or might enjoy in the future.
With the combination of prevailing trends, upcoming developments, and rejuvenated games in the realm of current technology, the slot machine industry seems to be in an incredibly solid position for the future.
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