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BetMGM Michigan has distinguished itself from the rest with its exceptional offerings, despite Michigan online casino players having 15 alternatives to consider.
BetMGM has successfully discovered the formula to consistently attract consumers to their platform throughout the initial 15 months of legalized internet gaming.
BetMGM’s dominance atop Michigan online casinos
April 2022 witnessed BetMGM surpassing its closest rival by more than double in terms of internet gaming revenue, as expected.
Accounting for almost 38% of the state’s revenue, the total amount just fell short of $50 million out of the $132.4 million.
BetMGM Michigan has accumulated a staggering $605.7 million in internet gaming revenue, surpassing its closest rivals, FanDuel Casino MI ($265.2 million) and DraftKings Casino MI ($264.9 million). Similar to April, BetMGM’s total revenue represents approximately 37% of the state’s overall internet gaming revenue.
The state’s tax revenue generated can also be attributed to BetMGM, accounting for nearly 37% of the overall amount. With a contribution of $105.9 million, out of the state’s total of $290.6 million, BetMGM has played a significant role.
Matthew Sunderland, VP of Gaming at BetMGM, emphasized the significance of the Michigan market, stating that it plays a crucial role in their past, present, and future achievements. According to Sunderland, their strong bond with MGM Grand Detroit and the positive reception of their brand in Michigan since their entry into the market contribute to their ongoing success. He further emphasized that they consider Michigan to be a vital factor in their future accomplishments.
Leaders and best in game offerings
The variety of games offered by BetMGM in Michigan is indicative of its success.
The state has been led by the online casino in terms of total game offerings.
In its online casino platform, BetMGM had a grand total of 532 different games available by the end of March. This includes:
- There are a total of 483 slots available.
- There are a total of 38 table games.
- There are a total of eleven video poker games available.
- There are a total of 5 live-dealer games, which are included in the count of table games.
Sunderland highlighted the significance of our unique game content, which includes both internally developed and third-party games, making it the largest collection in the industry. We not only create captivating games by utilizing the resources of our parent companies but also seek collaborations with top third-party providers to obtain exclusive content, enhancing Entain’s already impressive casino platform. Additionally, our live dealer experience is unparalleled, thanks to our private, branded studios established in partnership with Evolution. Even while playing at our standard tables, players can enjoy a premium iGaming experience and convenient access to our extensive games portfolio.
BetMGM also leading in biggest payouts
Consumers desire their share of the pie, even when faced with a vast array of game choices.
Over the course of the last 15 months, BetMGM has successfully granted substantial jackpots to its players.
In its inaugural year, BetMGM emerged as the dominant player in online casinos, as it claimed the highest three slot game jackpot payouts, with an outstanding achievement of over $1 million in June.
In March, BetMGM Michigan rewarded a fortunate player with a $2.4 million jackpot on Bison Fury.
According to Sunderland, our jackpot network is the most significant in-house progressive network of its kind in the United States, operating on a state-by-state basis. It consistently offers players the chance to win life-changing jackpots. Over the past year, we have awarded nearly $50 million in prizes from our in-house games.
BetMGM named Operator of the Year
The impact of BetMGM’s success extends far beyond the borders of Michigan.
The EGR North America Awards honored our company as the Casino Operator of the Year last month. These prestigious awards recognize outstanding achievements in the field of North American online gaming.
The online casino operator that has excelled in the industry through their extensive global presence and high-quality product is awarded the title of Casino Operator of the Year, as per EGR’s award criteria.
Sunderland expressed gratitude for being chosen as EGR’s Casino Operator of the Year, acknowledging the recognition from industry peers and considering it a great honor. Sunderland further attributed the award to their diligent efforts, especially throughout 2021, which helped establish their prominence as the premier North American iGaming leader.
In the first quarter of 2022, MGM announced that its regional operations generated $891 million in revenue, marking a 25% surge compared to the previous year’s total of $711 million. Additionally, the Adjusted Property EBITDAR (Earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs) amounted to $313 million, exhibiting a noteworthy 29% advancement from the previous year’s figure of $242 million.
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