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Recently, a partnership was announced between Soaring Eagle Casino and Resort and the Detroit Lions for the upcoming season.
The agreement encompasses a presenting partnership for Soaring Eagle in regard to the television specials “Inside the Den” and the weekly episodes of “Inside the Pride.” Additionally, the Mount Pleasant casino will obtain the naming rights for Power Hour presented by Soaring Eagle Casino and Resort at Ford Field on game days.
The Lions have established their third partnership with a Michigan casino or sportsbook, adding to their existing deals with BetMGM and WynnBET. Both BetMGM and WynnBET have strong affiliations with the team and maintain a significant presence at Ford Field.
What do these deals signify for Michigan sports bettors and fans? The answer is straightforward: financial gains and increased visibility.
Soaring Eagle partners with Lions
The Power Hour stands out as the partnership’s most fan-oriented aspect. It incorporates the beloved “Spin It to Win It” and “Roar-aoke” games that fans already enjoy during Lions games, but with the added excitement of prizes from Soaring Eagle.
The package encompasses various perks such as a complimentary overnight stay at the hotel, free access to entertainment activities like play and concert tickets, as well as resort credit. Additionally, fans can enjoy the Fan Cave located on the 300-level concourse and participate in a preseason sweepstakes, starting from Friday, Aug. 12, for an opportunity to win an on-field experience.
Fans will now come across Soaring Eagle mentions more frequently as the partnership progresses. Additionally, they can expect to encounter these mentions while consuming additional Lions content throughout the season.
Starting this week, Lions TV Network affiliate stations will be airing a three-episode series called “Inside the Den.” This series delves into behind-the-scenes stories within the organization. The remaining two episodes are scheduled to air during the weeks of August 15 and September 5.
The Lions TV Network presents a brand new weekly TV show called “Inside the Pride.” This show can be enjoyed on various stations that are part of the network, which include:
- WJBK-TV, located in Detroit.
- WXMI-TV, serving the Grand Rapids-Kalamazoo-Battle Creek area.
- WNEM-TV covers the Flint-Saginaw-Bay City region.
- WSYM-TV, also known as Lansing
- The television station WFQX-TV, also known as Traverse City-Cadillac,
- WJMN-TV, also known as Marquette-Escanaba
- WUPW-TV is located in Toledo, OH.
BetMGM is Lions official sports betting partner
Before the start of the 2020 season, the Lions made it known that their official sports betting partner would be BetMGM Michigan. Given the substantial presence of MGM Grand Detroit at Ford Field, this revelation was hardly unexpected.
By forming this collaboration, BetMGM assumed the role of presenting sponsor for Lions Bingo and Lions Perks, bringing immediate benefits to fans. Lions Bingo, a predictive game available on the Lions app since 2019, underwent a positive transformation with the involvement of BetMGM. Players were now given the chance to qualify for cash rewards and forthcoming all-inclusive trips to various MGM properties across the nation.
The Lions app also features Lions Perks, which, similar to Lions Bingo, was already in existence before the partnership. However, with the addition of BetMGM in 2020, fans who use Lions Perks now have the opportunity to receive rewards and exclusive offers at BetMGM as well as the BetMGM Sports Lounge located at MGM Grand Detroit.
Ford Field houses the prestigious MGM Tunnel Club, a privileged suite offering a range of perks. Members are treated to delectable food, refreshing beer and wine, along with field level seats featuring dedicated in-seat service. Additionally, they enjoy early access to the club, starting three hours before kickoff.
WynnBET named an official sportsbook and gaming partner in 2021
When it comes to enhancing the gameday experience, the partnership with WynnBET offers the most apparent advantages for fans, particularly through the inclusion of a sports bar conveniently located near Section 222.
The WynnBET Sports Bar is equipped with televisions and a live odds ticker.
Similar to MGM, WynnBET is associated with a game on the Lions app where participants have the chance to win various prizes such as trips to Wynn Las Vegas, Lions season and single-game tickets, Lions shop credit, and free bets accessible through the WynnBET app.
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