Jump straight to the main content
This sentence cannot be rewritten as it is not provided. Please provide the sentence you would like to have rewritten.
*As of August 23, 2022, this story has been updated.
In Michigan, there is no longer a requirement to visit a physical casino in order to enjoy the sportsbook experience.
Emagine Royal Oak has officially opened the doors to the Caesars Sportsbook Lounge, powered by Emagine.
Sports bettors in Michigan can now enhance their wagering experience by enjoying large screens and stadium seating.
What is the Caesars Sportsbook Lounge?
The Caesars Sportsbook Lounge Powered by Emagine is a sports betting venue designed like a movie theater, situated at 200 N Main St. in Emagine Royal Oak.
The visual display measures over two stories tall and spans 40 feet wide. Emagine utilizes LED screens and a 5.1 cinema sound system. Simultaneously, up to eight distinct sporting events can be showcased. The daily seating capacity amounts to 56 seats in total.
Admission to the sports lounge is free and operates on a first-come, first-serve basis. Upon arrival, patrons are greeted with comfortable heated leather power-reclining seats, each equipped with a spacious table capable of accommodating laptops and snacks.
Patrons of the room can utilize the WIFI to access the Caesars Sportsbook MI app for wagering purposes. Additionally, servers are available to assist with any food or drink requests.
Anthony LaVerde, CEO of Emagine Entertainment, stated that their dedication to developing groundbreaking entertainment experiences for their customers drove them to establish the sports lounge at Emagine Royal Oak. He further emphasized that their collaboration with Caesars marked a significant achievement in their continuous pursuit of becoming the most inventive theater chain in the nation.
Every night, Emagine will prioritize in-state sports while also featuring major national events. To see the specific lineup for each night, please check the Sports Lounge page. Additionally, private reservations can be made for group watch events.
Just to clarify, the sports lounge does not have any physical betting counters or kiosks. However, visitors have the freedom to utilize their Caesars Sportsbook mobile betting app to conveniently place wagers within the converted theater.
Special Caesars promo offer for opening
In honor of the grand reopening of Caesars Sportsbook Lounge Powered by Emagine, Caesars Sportsbook is extending a unique promotional offer.
Individuals in Michigan who are 21 years of age or older can receive a $25 Free Bet and an Emagine Food and Beverage Voucher valued at approximately $29.50. To avail these benefits, new users simply have to deposit a minimum of $20 into a newly created account and apply the promo code “EMAGINE.”
Afterward, the voucher is redeemable at Emagine Royal Oak within the Caesars Sports Lounge.
Caesars Sportsbook Lounge history
Just as 2021 came to a close, Emagine Entertainment unveiled its inaugural Emagine Sports Lounge at their movie theater complex in Royal Oak.
Emagine joined forces with Caesars Sportsbook in April, aiming to rename the theater as the Caesars Sportsbook Lounge Powered by Emagine.
When the sports lounge initially opened, LaVerde highlighted the fact that Emagine attracts more than 11 million visitors annually. This presents an appealing opportunity to attract more users to a gambling app.
By forming a partnership, Caesars Sportsbook Lounge now has the chance to organize fan engagement events and provide promotions specifically for Emagine theatergoers.
Eric Hession, co-president of Caesars Digital, expressed enthusiasm for the partnership with Emagine Entertainment and commended their innovative creation of a Sports Lounge within a movie theater. Hession stated that this concept will offer an exhilarating setting for individuals to relish in televised sporting events and for Caesars to engage with new customers, while also showing appreciation to their existing loyal customer base.
Royal Oak is first of several planned locations
Emagine Royal Oak takes the lead in launching this new venture, but the company has intentions to extend the concept to various other locations across Michigan.
LaVerde expressed his desire to have it available at all locations, especially the larger ones. He highlighted Royal Oak as the closest facility to Detroit with excellent demographics that cater to potential sports gamblers in the metropolitan area. Royal Oak met all the criteria, making it the perfect place to test and evaluate its success. So far, the results have been outstanding.
Despite the slowdown caused by the COVID-19 pandemic, Emagine remained determined to establish the Sports Lounge they had planned once sports betting was introduced in Michigan. The wheels were already in motion before the pandemic hit, and Emagine never wavered in their pursuit of this concept.
“We had actually been working on this concept before COVID-19 hit, but due to the pandemic, we had to put it on hold because cash became scarce during the shutdown,” stated LaVerde. “However, once the government allowed our business to reopen, we resumed the project and finished construction approximately a month ago.”
Can you please rephrase this sentence?
Please rewrite your request or provide more context so that I can better understand what you would like me to rewrite.