BetMGM Michigan has clearly distinguished itself from the rest, as Michigan online casino players have a selection of 15 different options to choose from.
BetMGM has successfully discovered the key to consistently attracting consumers to their platform within the initial 15 months of legalized internet gaming.
BetMGM’s dominance atop Michigan online casinos
As expected, BetMGM surpassed its closest competitor in online gaming revenue by more than twice in April 2022.
Accounting for almost 38% of the state’s total revenue, the amount just under $50 million contributed significantly to the $132.4 million in revenue.
BetMGM Michigan has generated a total of $605.7 million in internet gaming revenue, making it the leader in the industry. Its closest rivals, FanDuel Casino MI and DraftKings Casino MI, have earned $265.2 million and $264.9 million respectively. Similar to April, BetMGM’s cumulative revenue represents approximately 37% of the state’s overall internet gaming revenue.
BetMGM accounts for nearly 37% of the state’s overall tax revenue, contributing $105.9 million out of the total $290.6 million.
According to Matthew Sunderland, VP of Gaming at BetMGM, the Michigan market holds great significance for our company. Not only is it one of our largest markets, but it has played a crucial role in our past achievements and will continue to do so in the future. Our strong connection with MGM Grand Detroit and our omnichannel approach have contributed to our brand’s resonance in Michigan from the very beginning. We recognize the Michigan market as a vital element in our ongoing success.
Leaders and best in game offerings
The evidence of BetMGM’s triumph in Michigan lies in its wide range of games.
In terms of total game offerings, the online casino has taken the lead in the state.
In its online casino platform, BetMGM had a grand total of 532 different games available by the end of March. This includes:
- 483 total slots
- 38 total table games
- 11 video poker games
- There are five live-dealer games, which are included in the count of table games.
Sunderland highlighted the importance of our unique game content, which includes both in-house creations and partnerships with third-party providers. Our extensive portfolio is now the largest in the industry. We take advantage of our parent companies’ resources to produce captivating games, while also seeking partnerships with top third-party providers to acquire exclusive content that enhances Entain’s already impressive casino platform. Furthermore, our live dealer offering is unparalleled, thanks to our private, branded studios developed in collaboration with Evolution. Even when playing at our standard tables, players can expect a top-notch iGaming experience and convenient access to our complete games portfolio.
BetMGM also leading in biggest payouts
While having a wide variety of games is fantastic, consumers also desire their fair share of the profits.
Over the course of the last 15 months, BetMGM has successfully bestowed its players with substantial jackpots as a token of appreciation.
In its inaugural year, BetMGM emerged as the leader in online casinos by securing the highest three slot game jackpot payouts, with one exceeding $1 million in June.
In March of this year, a fortunate player on Bison Fury at BetMGM Michigan won a massive jackpot of $2.4 million.
Sunderland stated that our jackpot network, which is the largest of its kind in the U.S., offers players consistent chances to win life-changing jackpots on a state-by-state basis. He mentioned that in the previous year alone, our in-house games have rewarded nearly $50 million in prize money.
BetMGM named Operator of the Year
The impact of BetMGM’s success extends far beyond the borders of Michigan.
The EGR North America Awards recognized the outstanding performance of our company by honoring us with the prestigious title of Casino Operator of the Year last month. These awards specifically highlight excellence within the North American online gaming industry.
The online casino operator that has been able to establish dominance in the sector and deliver a high-quality product on a global scale is awarded the title of Casino Operator of the Year, as per EGR’s award criteria.
Sunderland expressed gratitude for being designated as EGR’s Casino Operator of the Year, acknowledging the recognition from fellow professionals as the top contender in the industry. He attributed the award to the team’s diligent efforts, especially in 2021, during which they strengthened their position as the foremost authority in North American iGaming.
In the first quarter of 2022, MGM disclosed that its regional operations generated $891 million in revenue, marking a 25% surge compared to the previous year’s $711 million. Additionally, the Adjusted Property EBITDAR, which encompasses earnings before interest, taxes, depreciation, amortization, and restructuring or rent costs, reached $313 million. This reflects a notable 29% enhancement from the previous year’s $242 million.
