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On Thursday, the doors of the inaugural DraftKings Sports & Social were opened in Troy.
DraftKings Sports & Social celebrated its grand opening with a ribbon-cutting ceremony at its Somerset Collection location on 2850 Coolidge Highway in Troy.
Representatives from DraftKings, Live! Hospitality & Entertainment, Somerset, the Troy city government, and former Detroit Piston Grant Long were all present at the ceremony.
The introduction of the new venue provides bettors in Michigan with yet another opportunity to engage with sportsbooks.
What is DraftKings Sports & Social?
Customers can experience an immersive sports entertainment atmosphere at DraftKings Sports & Social.
DraftKings Sports & Social offers a complete dining and drink menu, along with a 32-foot LED media wall that showcases various live sporting events in real-time.
Guests are kept well-informed with the aid of a conspicuous LED odds board, displaying the most up-to-date betting figures for all ongoing sports events. In addition, the venue boasts various recreational activities including arcade games, ski-ball, and beer pong tables.
Scott Sadoff, Director of Operations at DraftKings Sports & Social, expressed his excitement as a Michigan native to introduce this groundbreaking collaboration between DraftKings and Sports & Social to his hometown. He emphasized their readiness to offer exceptional food, an unparalleled gameday experience, and elevate the standards of sports entertainment.
Guests will have the option to utilize DraftKings’ mobile platforms in order to place bets through their DraftKings Sportsbook MI account. In case anyone requires assistance with the setup process of a DraftKings account, the DraftKings Sports & Social members will be available to provide support.
Jeremy Elbaum, Sr. VP of Business and Development at DraftKings, expressed that Detroit is widely recognized as an outstanding sports community. Additionally, the online feedback from our Detroit customers indicates their strong affinity for our app and the diverse range of experiences it offers. Consequently, we aimed to provide them with an opportunity to engage in real-life activities with their loved ones and friends, fostering social connections. Elbaum further emphasized that partnering with Sports & Social was a natural choice due to their unparalleled brand reputation.
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Troy selected for first DraftKings Sports & Social
The opening of DraftKings Sports & Social on Thursday is not only a milestone for Michigan but also a historic moment for the entire United States.
Mayor Ethan Baker of Troy was present to participate in the ribbon cutting ceremony, in celebration of the occasion.
Baker expressed his enthusiasm, highlighting that not only the city of Troy but also the entire state of Michigan would benefit from this exciting development. He mentioned that Troy, Michigan being chosen as the first destination for a place like DraftKings Sports & Social is always a thrilling occasion.
DraftKings Sports & Social has teamed up with Live! Hospitality & Entertainment to establish a new location in Troy. With the aim of setting a benchmark for future expansion, the online sports betting operator is optimistic about the potential for growth.
Elbaum expressed his interest in considering several other locations in Michigan. He emphasized their determination to see the current project through and ensure its success. Additionally, he mentioned their eagerness to expand to other states where they offer a wide range of online products. Their goal is to provide customers with additional enriching experiences throughout their journey.
Long, who currently works as an analyst for the Detroit Pistons on Bally Sports Detroit, expressed great admiration for the venue and has enthusiastically committed to frequenting DraftKings Sports & Social.
Long expressed confidence in the establishment, stating, “From this moment forward, I guarantee that this will become the go-to destination. Even stepping through the front door, you immediately feel that this is the ultimate spot for celebrations and watching any sporting event. Troy, you’ve truly found a treasure.”
When is DraftKings Sports & Social open?
After the ribbon cutting ceremony, DraftKings Sports & Social welcomed the public at 11:30 a.m. on Thursday by opening its doors.
In the future, the operating hours for DraftKings Sports & Social will be as follows:
- Monday-Thursday: 11:30 a.m.-Midnight
- Friday: 11:30 a.m.-2 a.m.
- Saturday: 11 a.m.-2 a.m.
- Sunday: 11 a.m.-Midnight
The U.S. vs. Netherlands World Cup Round of 16 match will have an early opening this Saturday at 10 a.m.
Reservations and large-party bookings are also accommodated at DraftKings Sports & Social.
On the weekends, patio brunches will be served once spring arrives.
DraftKings one of Michigan’s top online sportsbooks
Since the legalization of online sports betting in January 2021, DraftKings Sportsbook has firmly established its presence in Michigan.
Since then, it has maintained its position as one of the leading online sportsbooks in the state, with a recorded handle exceeding $1.8 billion.
The recent decision to establish its own sports betting lounge in Troy is indicative of the future direction sportsbooks are taking to provide customers with a distinctive and exceptional experience.
Elbaum stated that in a highly competitive online sports betting industry, it is crucial to distinguish oneself and effectively communicate with customers. He believes that this approach is an excellent strategy to accomplish these goals.
For the fifth consecutive month, DraftKings secured the second position in the state’s monthly sports betting handle after the release of October’s revenue figures.
