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Online sports betting increased 2.8% over September of 2021, not as much as expected; online casinos down slightly from August, but still going strong
In September, Michigan sportsbooks experienced a surge in activity with the arrival of a new football season, resulting in a total sports betting handle of $383.1 million. This marked a significant 66.7% rise compared to August figures, although it represented a marginal decrease of less than 1% in comparison to September 2021.
Revenue from Michigan online casinos and poker experienced a slight decline compared to the previous month, with a decrease of 1.7% from $130.9 million in August to $128.7 million in September.
Paul Costanzo, lead analyst at Playinmichigan, stated that the return of football had a significant impact on Michigan sportsbooks, resulting in their highest month since April. However, he expressed surprise over the slight decrease of 1% in the overall handle compared to the previous year. Although online sports betting experienced a 2.8% growth year over year, the expectations were higher. Costanzo noted the consistent and positive revenue numbers from online casinos, which is expected to continue throughout the autumn due to cross-promotions and the presence of sports bettors on the apps. He also mentioned that the additional revenue from online partnerships is greatly appreciated by the Detroit casinos, especially with the recent decline in their retail numbers.
September 2022 Michigan sports betting numbers
These are the key figures provided by the Michigan Gaming Control Board.
- Total: $383.1 million ($364.5 million from online sources)
- The revenue generated was $50.4 million, with $47.8 million specifically coming from online sources.
- The current hold percentage is 13.2%, showing an increase from last month’s 11.2%.
- Month-over-month: Handle increased 66.7%
- In September, the state received $1.72 million in sports betting taxes, while local entities received $879,436.
- DraftKings Sportsbook MI takes the lead as the highest-grossing online sports betting app, amassing an impressive $108.2 million in handle.
- The online sports betting app generating the highest revenue is FanDuel Sportsbook MI, with a staggering $19.0 million.
September 2022 Michigan online casino revenue
In September, online casinos in Michigan continued to generate impressive figures.
- The revenue generated by online casinos in September was $128.7 million, indicating a 1.7% decrease compared to the previous month of August.
- In September, online casino tax payments amounted to $24.0 million for the state and $9.2 million for local entities.
- BetMGM Michigan reigns as the leading online casino application in terms of revenue, generating an impressive $46.3 million.
Top takeaways from September 2022 Michigan online gambling numbers
Retail sports betting leads to overall dip
Although September saw a significant increase in sports betting handle compared to August, the total amount of $383.1 million fell just below a 1% decrease from the total of $386.8 million in 2021.
Retail casinos were the cause of the decline, with the three Detroit casinos generating only $18.6 million in handle last month. This marked a significant decrease of 42.9% compared to the $32.5 million generated in September 2021.
Last month, the online sports betting handle witnessed a 2.8% increase, reaching $364.5 million, compared to $354.3 million recorded a year ago.
The initial estimates anticipated a handle of over $400 million for Michigan this month. Although subsequent months might witness a decrease in these estimates, they are still expected to surpass $500 million, marking Michigan’s first month achieving this milestone.
DraftKings lands on top
In September, FanDuel/MotorCity Casino emerged as the winner of the overall handle race, securing $110.4 million. However, DraftKings claimed the top spot for online handle with $108.2 million during the same period.
The mark accounted for 29.67% of the market share, slightly surpassing FanDuel, which ended at 29.17%.
DraftKings has secured the top position in online sports betting handle for the first time since December 2021.
As of now, FanDuel maintains a comfortable lead in the overall share with 28.44%, whereas DraftKings currently holds a share of 25.39%.
Another quarterly online casino revenue record
Total adjusted gross receipts have consistently risen every quarter since the legalization of online casinos in January 2021.
As Q3 of 2022 comes to an end, a new record has been achieved. The combined AGR for the months of June through September reached $350,484,700, marking a 2.1% increase compared to the previous record set in Q2 of this year.
- The total amount for Q1 2021 (commencing in mid-January) is $191,438,595.
- Q2 2021: $244,126,239
- Q3 2021: $262,954,196
- Q4 2021: $304,934,730
- Q1 2022: $338,313,034
- Q2 2022: $343,422,276
The ongoing expansion serves as evidence that, despite a slight decrease in retail figures, the total earnings of casinos from both commercial and online gambling are reaching unprecedented levels.
Michigan September 2022 sports betting handle and revenue by operator
| Licensee | Online Brand | Handle | Revenue | Hold | Taxes |
|---|---|---|---|---|---|
| MotorCity | FanDuel | $110,404,822 | $19,835,425 | 18.0% | $1,291,204 |
| Bay Mills | DraftKings | $108,153,540 | $10,519,750 | 9.7% | $393,366 |
| MGM Grand Detroit | BetMGM | $80,441,538 | $10,809,325 | 13.4% | $536,799 |
| Greektown | Barstool | $31,173,287 | $4,071,381 | 13.1% | $334,025 |
| Grand Traverse | Caesars | $22,289,484 | $2,369,755 | 10.6% | $0 |
| Lac Vieux Desert | PointsBet | $11,024,116 | $1,269,004 | 11.5% | $0 |
| Little River | BetRivers | $5,480,362 | $541,547 | 9.9% | $23,163 |
| Sault Ste. Marie | WynnBet | $4,526,444 | -$7,926 | -0.2% | $0 |
| Little Traverse Bay | Fox Bet | $2,522,581 | $251,392 | 10.0% | $18,345 |
| Nottawaseppi Huron | FireKeepers | $2,077,347 | $119,207 | 5.7% | $0 |
| Sagniaw Chippewa | Eagle | $1,659,661 | $300,748 | 18.1% | $0 |
| Match-E-Be-Nash-She-Wish | betParx | $1,131,014 | $117,810 | 10.4% | $0 |
| Keweenaw Bay | Golden Nugget | $917,485 | $90,526 | 9.9% | $4,448 |
| Hannahville | SI | $766,064 | $83,014 | 10.8% | $0 |
| Pokagon | Four Winds | $534,858 | $71,790 | 13.4% | $0 |
| Total | $383,102,602 | $50,442,748 | 13.2% | $2,601,351 |
Michigan September 2022 online casino revenue by operator
| Licensee | Brand | Revenue | Promos | Taxes |
|---|---|---|---|---|
| MGM Grand Detroit | BetMGM | $46,252,993 | $4,625,299 | $12,176,100 |
| MotorCity | FanDuel | $22,450,873 | $2,245,087 | $5,910,192 |
| Bay Mills | DraftKings | $21,882,057 | $2,188,206 | $6,548,205 |
| Little River | BetRivers | $8,293,642 | $829,364 | $2,089,998 |
| Keweenaw Bay | Golden Nugget | $5,824,575 | $582,458 | $1,467,793 |
| Grand Traverse | Caesars | $5,620,781 | $562,078 | $1,416,437 |
| Greektown | Barstool | $3,560,472 | $356,047 | $937,294 |
| Sault Ste. Marie | WynnBet | $3,168,062 | $316,806 | $798,352 |
| Pokagon | Four Winds | $2,993,095 | $299,309 | $754,260 |
| Sagniaw Chippewa | Eagle | $2,908,141 | $290,814 | $636,985 |
| Little Traverse Bay | Fox Bet | $2,242,709 | $224,271 | $565,163 |
| Match-E-Be-Nash-She-Wish | betParx | $1,975,324 | $197,532 | $497,782 |
| Lac Vieux Desert | PointsBet | $845,655 | $147,287 | $153,641 |
| Nottawaseppi Huron | FireKeepers | $700,592 | $70,059 | $153,798 |
| Hannahville | TwinSpires | $15,475 | $1,453 | $3,085 |
| Total | $128,734,447 | $12,936,071 | $34,109,086 |
