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According to a recent report by the American Gaming Association, the growing popularity of sports betting in Michigan may result in a decrease in the number of brackets filled out by residents for March Madness. However, the BetMGM bracket contest presents an enticing opportunity for sports enthusiasts in the state, with a chance to win a grand prize of two million dollars.
BetMGM is offering a massive $2 million prize to anyone who can successfully complete a flawless bracket for the 2021 NCAA Division I men’s basketball tournament. However, if nobody manages to achieve this remarkable feat, there are still alternative ways to secure a victory.
Details of the BetMGM bracket contest
The most exciting aspect of the contest is that there is no entry fee. To participate, all you need to do is visit BetMGM’s website and either create a new account or log in to your existing one. Once you’re in, simply complete your bracket. If, by chance, you correctly predict all the games starting from the first round on Friday, you’ll have the opportunity to win a minimum share of the $2 million grand prize.
In this pool game, if multiple individuals manage to achieve a perfect bracket, they will divide the main prize among themselves. In the event that no one achieves a flawless bracket, the entry with the highest accuracy will receive a portion of $100,000. If needed, similar entries will share this prize.
If you’re a newcomer to BetMGM Sportsbook, make sure to seize the opportunity of their welcome offer before making your initial deposit. The upcoming weekend presents the ideal occasion to utilize the bonus funds, with both Michigan and Michigan State men’s basketball teams participating in the tournament.
Is BetMGM simply caught up in the excitement of March Madness and giving away money without purpose? Absolutely not, there is a strategic reason behind their actions. Additionally, the company has also taken a step that will undoubtedly grab the attention of Wolverines fans.
A (Jalen) Rose by any other name …
Jalen Rose, a former player for the Michigan men’s team between 1991-94, has recently become the latest celebrity spokesperson for BetMGM. He gained fame as a member of the Wolverines’ renowned “Fab Five” before embarking on a successful 13-season NBA career. Since then, Rose has frequently found himself in the media limelight.
Rose will be prominently showcased in BetMGM’s advertising efforts and will also participate in various bettor events. This implies that you may come across his presence on radio, social media, and television, endorsing BetMGM. Additionally, MGM Resorts’ M Life Rewards members will have the opportunity to engage with him in both physical and virtual events.
In a news release, Rose expressed his enthusiasm for the surge in sports popularity and the success of sports betting, specifically mentioning BetMGM. He stated that it has been a remarkable experience to witness this phenomenon and he is thrilled to transition from being a mere spectator to becoming a member of the BetMGM team. Rose intends to contribute to the team’s success and surpass any preconceived notions about the industry.
Will Rose’s face being instantly recognizable among basketball fans in MI result in increased activity on BetMGM’s gambling platforms? Additionally, will the bracket contest attract traffic in that direction?
Breaking down BetMGM’s game plan
The main objective of including Rose in our team and organizing the free contest is to increase the number of registered accounts. This strategy applies not just to MI, but to all the markets where BetMGM is present. It is a popular approach among gambling companies.
In the bracket challenge, an intriguing dynamic arises. According to the AGA’s research, there is a notable difference this year compared to 2019, as fewer individuals intend to participate in filling out brackets. The trade association anticipates a decrease of approximately 8% in activity for the year 2021.
Although the report does not explicitly state that reducing brackets will result in an increase in traditional sports betting, it does imply that individuals who bet on the tournament will likely place more wagers this year compared to 2019.
Since there is no fee to join the bracket pool, participating in that activity will not deplete your gambling funds. Given the introduction of legal sports betting in Michigan and other states, free-to-play contests could be considered as the future of bracket games.
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