BetRivers Comes To Michigan In Partnership With Little River Casino

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Another regional gambling brand entered the state of Michigan on the same day that the first tribal sportsbook was launched.

BetRivers, the pioneering mobile sportsbook that recently debuted in Illinois, is now extending its presence to the Great Lakes State.

The Little River Casino Resort in Manistee made an announcement on Monday regarding their partnership with Rush Street Interactive (RSI). In a press release, it was revealed that the Chicago-based company will be responsible for operating a retail sportsbook and gaining online access through the Little River Band of Ottawa Indians.

Once the rule-making process is finalized, Michigan is set to introduce online gambling within the year.

BetRivers joins a competitive online market in Michigan

On March 9, Rush Street inaugurated the inaugural Illinois retail sportsbook at its flagship Rivers Casino, located near O’Hare Airport in suburban Chicago.

After two days, Detroit’s casinos stepped into the sports betting arena, bringing Michigan into the game.

Online sports betting brands like DraftKings, FanDuel, Fox Bet, Parx, PointsBet, and William Hill will also enter the Michigan market alongside BetRivers.

In addition to that, BetRivers has established online sportsbooks in two additional states.

In a statement, Andrew Gentile, the general manager of Little River, expressed the importance of Rush Street Interactive’s proven track record as a provider of in-casino sportsbooks in Pennsylvania, New York, and Illinois when selecting them as their partner.

“We were able to leverage Rush Street’s expertise in facilitating the success of other land-based casinos’ sportsbooks, saving us the need to start from scratch.”

According to the announcement, BetRivers will go live online in Michigan once regulators give their approval, and the retail sportsbook is scheduled to be launched in the early third quarter.

Rush Street up Lake Michigan shoreline to Manistee

In addition to that, Rush Street runs two casinos in Pennsylvania and an additional one in upstate New York.

The French Lick Resort in Indiana relies on the company for its sportsbook operations and online platform.

Rush Street discovered a casino partner, Little River, situated near Traverse City, just a short distance up Lake Michigan.

Richard Schwartz, president of Rush Street, expressed his enthusiasm for the Little River Band of Ottawa Indians’ exceptional reputation and their decision to include RSI in their esteemed tradition.

The Rush Street Interactive team sees this partnership as a great opportunity to contribute to the overall enhancement of Little Rivers Casino Resort. With their close proximity in Chicago, they believe that the rising popularity of sports betting can greatly benefit all aspects of the resort, including slots, tables, and restaurants.

FireKeepers opens Michigan’s first tribal sportsbook

In addition, Dacey’s Sportsbook, the first tribal casino in Michigan to do so, was opened by FireKeepers Casino in Battle Creek on Monday. FireKeepers joined forces with Scientific Games for this venture.

FireKeepers became Michigan’s fourth sportsbook after the three Detroit casinos launched in mid-March, just before the onset of the coronavirus pandemic.

Although not explicitly stated in the release, it was mentioned that Little River is presently home to a well-known establishment called River Rock Sportsbook and Grill.

No other launch dates planned for Michigan sportsbooks

The biggest tribal casino in the state, Soaring Eagle Casino & Resort located in Mount Pleasant, has yet to disclose its sports betting partnership or reveal any details about its launch plans.

However, several other tribal casinos in Michigan have revealed their partnerships for sportsbooks without specifying any launch dates. These casinos include:

• DraftKings has formed a partnership with Bay Mills Casino located in Brimley.
• Parx has formed a partnership with Gun Lake Casino located in Wayland.
• William Hill has formed a partnership with Leelanau Sands and Turtle Creek casinos.
• PointsBet has formed a partnership with Northern Waters Casino in Watersmeet.
• The Stars Group formed a partnership with Odawa Casinos.

Online gambling coming later this year to Michigan

An early 2021 launch was anticipated when Gov. Gretchen Whitmer signed the expanded gambling laws in December.

This month, Executive Director Richard Kalm of the Michigan Gaming Control Board expressed his cautious optimism regarding the launch of the initiative this year.

Last week, Sen. Adam Hollier presented a bill in the Michigan Senate, proposing the issuance of temporary licenses to online casino operators during the pandemic. However, to be eligible for these licenses, operators must already hold licenses in other states.

The launch of online sports betting remains unaffected by the bill.

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