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BetRivers is experiencing a summer surge in Michigan, thanks to the energy generated by their new casino games.
The brand’s momentum could potentially be carried into the fall with some of the fresh offerings available at BetRivers Casino.
The Rush Street Interactive brand, together with several Michigan online casinos, holds a steady position in the midst of the market.
However, the recently announced partnership with Evolution on Friday to introduce Red Tiger game studio selections in Michigan could potentially contribute to the ongoing expansion of BetRivers. Nonetheless, it is important to note that this progress only signifies a small step forward compared to the market frontrunners, who still maintain a significant lead.
BetRivers growing in both casino revenue, sports betting handle
Out of the 13 prominent Michigan brands that were widely accessible this summer, only the BetRivers brand managed to witness a rise in both their internet gaming revenue and sports betting handle from June to July.
In July, online sports betting in Michigan experienced a decline of 20.0%. However, BetRivers managed to achieve a modest growth of 7.5% with a handle of $2.65 million. FireKeepers Sportsbook was the sole other brand to observe an increase in sports betting handle during July. This was primarily due to its limited launch, which took place in the middle of the month.
Due to its extensive options and a progressive bet-and-get promotion that incentivized increased betting, BetRivers Sportsbook probably outperformed its competitors in terms of Tokyo Summer Olympics handle.
In the realm of online gaming, BetRivers experienced a slight increase in July alongside seven other Michigan brands. This growth can be attributed, at least in part, to the introduction of live dealer online casino games on July 22, courtesy of Evolution.
In June, BetRivers generated a revenue of $6.0 million, accounting for a 6.7% market share. However, in July, BetRivers experienced a 13.2% increase in revenue, reaching $6.8 million, which equates to a 7.3% market share.
Red Tiger games include Bounty Raid, 777 Strike, Reel Keeper
On Friday, the BetRivers online slot count reached 254 as the titles Bounty Raid, 777 Strike, and Reel Keeper from Red Tiger were added to the collection.
As BetRivers continues to progress, it steadily climbs the ranks of industry leaders, trailing only TwinSpires Casino and BetMGM Casino in terms of title count.
Michigan will soon be welcoming additional games such as Red Tiger’s Cash Vault, Piggy Riches Megaways, and Gonzo’s Quest Megaways, as mentioned in Friday’s announcement.
Those titles have been recognized by BetRivers as player favorites for the brand in Pennsylvania.
Richard Schwartz, the CEO of RSI, which operates BetRivers.com, expressed his excitement about the partnership with Evolution to introduce the highly-regarded Red Tiger casino games to players in Michigan. He mentioned that RSI was the pioneer in launching Red Tiger games in the United States, specifically in Pennsylvania, where they have already gained immense popularity. Schwartz further stated his enthusiasm for bringing Red Tiger to Michigan, confident that these games will also become favorites among their loyal players in the state.
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