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Michigan online sportsbooks have a golden chance to capitalize on the upcoming first full weekend of football action as the NFL season prepares to kick off.
However, it also presents an opportunity for online casinos in Michigan to attract new customers.
One effective method to achieve this is by utilizing cross-promotions, which involve exclusive offers tailored in two different ways. These offers can either target online casino players by providing sports betting promotions or cater to sports betting players with online casino promotions.
What is a cross promotion?
A cross-promotion, also known as a cross-sell promotion, refers to a promotional offer presented by an online operator that combines the offerings of both a sportsbook and iGaming options.
For instance, you could receive 10 complimentary spins on a specific online slot game by simply placing a bet on a sports event.
Alternatively, you may receive a complimentary $10 bet after reaching a specific expenditure threshold at an online casino.
Regardless, it encourages the user to try out online operations they may not typically engage with.
“This (NFL) season, cross-promotion will take center stage as we strive to enhance player engagement and introduce them to exciting new products,” declared Anthony Mallamaci, Communications Manager at BetMGM.
BetMGM with weekly cross promotions for football
BetMGM Michigan is frequently a provider of casino-sports promotions among various online operators.
Earlier this week, BetMGM hosted a promotional event called “Free Bet With a Home Run Hero.” Participants had the opportunity to earn a complimentary $10 sports bet for Major League Baseball by placing wagers of $50 or more on casino games.
BetMGM is providing weekly cross-promotions throughout the college football and NFL season.
During the football season, you can receive 50 free spins on Starburst slot game by placing a 4-Leg+ parlay bet on NFL or college football every Saturday and Sunday.
Additionally, by placing a $20 bet on an NFL game each week (with minimum odds of -200), you will receive $10 in FREEPLAY to be used specifically on Detroit Lions Blackjack or Detroit Lions Roulette Live Dealer Games at the online casino.
For this weekend only, BetMGM is providing an additional perk of a $10 complimentary sports bet if you place a wager of $100 or higher on casino games.
For more details on these cross-promotional offers, make sure to check out BetMGM’s promotions page.
Other cross promotions for Week 1
Other operators are also providing cross-promotions for the opening weekend of the NFL, not just BetMGM.
There is a range of additional sportsbook-casino promotions accessible for you to explore:
- New customers at WynnBet Sportsbook & Casino Michigan can take advantage of a fantastic cross-promotion. Simply place a bet of $100 or more this weekend with odds of -120 or higher on your first wager, and you’ll receive $100 worth of bonuses! These bonuses include a $50 free bet and a $50 casino bonus.
- If you wager $20 or more on any NFL football game this weekend at Fox Bet Sportsbook Michigan, you can enjoy a Mystery Casino Bonus. No need to opt-in for this offer. The bonus can be redeemed at Stars Online Casino MI.
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