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Residents of Michigan are eagerly anticipating the forthcoming discussions on sports betting in the legislature. While the state level situation remains uncertain, Dan Gilbert, a prominent figure in Michigan, is poised to capitalize on the growing enthusiasm for gambling, particularly in the realm of sports betting.
According to Bloomberg, Gilbert, the creator of Quicken Loans and the proprietor of the Cleveland Cavaliers, is prepared to hand over control of multiple casino properties.
Gilbert’s casino company, Jack Entertainment, has enlisted Deutsche Bank and Credit Suisse as its representatives in the search for a buyer for his stake. Jack Entertainment is the owner and operator of various casinos and racetracks, located in:
- Michigan
- Ohio
- Kentucky
- Maryland
One should take note that the combination of owning a professional sports league and a sportsbook can pose challenges. A prime example of this is Tilman Fertitta, the owner of Golden Nugget Atlantic City and the Houston Rockets. Due to this dual ownership, he is unable to accept sports wagers on NBA games in New Jersey.
As sports betting legislation emerges, it is probable that Gilbert will encounter comparable limitations in Michigan and other states.
Gilbert no stranger to maximizing opportunity
As the NFL regular season kicks off, it’s no surprise that sports betting takes the spotlight. With the potential to generate substantial revenue, the nascent industry garners constant headlines and dominates conversations due to high expectations and numerous partnerships.
Gilbert acknowledges that his casinos’ potential for successful sales lies in a thriving sports betting market. Currently, all states that have legalized sports betting mandate that a licensed casino must be affiliated with a sportsbook. This pattern is expected to persist as more states embrace online betting platforms.
It is undeniable that the gambling market is incredibly competitive, and unfortunately, several of Gilbert’s casinos are not at the forefront in their respective regions.
For instance, Gilbert is the owner of Greektown Casino-Hotel located in Detroit. However, the casino falls significantly behind its two rival competitors in terms of revenue and only holds a market share of 23 percent.
His company’s valuation may increase with the potential arrival of sports betting.
Speculation on a potential casino buyer
No interested buyers have been announced by Jack Entertainment, but Caesars Entertainment is likely to be at the forefront of any speculative list.
Initially, Caesars had shown interest in Gilbert’s casinos. Additionally, Caesars and Gilbert had collaborated as partners in two Ohio properties located in Cleveland and Cincinnati. These establishments were operated under the Horseshoe brand until Gilbert acquired Caesars’ ownership stake three years ago.
It is highly probable that an interested party will emerge in a short period of time, regardless of Caesars’ level of interest.
When the legislature reconvenes after summer break, Michigan State Rep. Brandt Iden has committed to reintroducing sports betting legislation. The inclusion of a sports betting bill in the state’s legal framework would significantly enhance the appeal of Gilbert’s company, as it currently operates one of just three commercial casinos in Michigan.
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