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Rep. Brandt Iden, the primary proponent of the legislation that resulted in the broadened gambling laws in Michigan, concurs with a state regulator’s prediction that iGaming and online sports betting may commence in the upcoming autumn.
However, during his video address at the ICE North America Digital conference on Monday, the Republican highlighted potential market concerns that may arise if the rule-making and licensing procedures are expedited.
Is the market prepared for the fall launch?
Tribal, commercial casinos must be ready too
In December, Gov. Gretchen Whitmer signed the bills into law, paving the way for online gambling to launch in early 2021. Casinos established partnerships with online operators to develop their platforms in anticipation of the launch.
Several agreements have established launch timelines for the beginning of 2021.
However, in the event that the state initiates earlier, will anyone be adequately prepared?
Iden reiterated on Monday that prior to a launch, it is necessary for at least one tribal casino and one of Detroit’s three commercial casinos to obtain a license.
It might prove to be difficult to locate one of each item. However, if there are two readily available, would that be equitable towards other casinos? Ultimately, how will it affect the range of choices for consumers in the short run?
Iden expressed that if operators spend time building out the platform, they may find themselves at a competitive disadvantage in a particular situation. Additionally, there is a possibility that they might not invest in Michigan as much as initially expected.
Lawmaker says rule-making could wrap this summer
On Friday, Richard Kalm, the executive director of the Michigan Gaming Control Board, expressed his belief that a November rollout for iGaming and online sports betting is attainable.
He mentioned that the licensing process is occurring simultaneously with the rule-making.
Iden expected the rule-making process to extend for the majority of the summer.
He mentioned that licensing is typically the most time-consuming aspect, and even if we manage to establish the regulations by the end of July or early August, the licensing process will still be lengthy.
Provisional licensing, according to Kalm and Iden, seemed feasible, particularly since operators were granted them in March alongside the introduction of retail sports betting.
Iden favors shared player pools for online poker
Iden expressed doubts about Michigan’s willingness to join Delaware, Nevada, and New Jersey in the near future for shared liquidity among online poker players.
The representative expressed his support for it, but acknowledged that the same opposing forces that have historically resisted the expansion of gaming laws are still active.
Iden stated that there is a battle against iLottery because both the administration and our governor are concerned that the larger jackpots might attract money and players away from iLottery.
I hold a differing opinion regarding that matter, particularly in relation to the underlying assumption. Nevertheless, I firmly believe it is an issue that should be acknowledged and dealt with.
In my opinion, the increased excitement in the marketplace is beneficial, and I strongly believe that when the overall gambling industry flourishes, everyone involved benefits. The introduction of larger jackpots will attract players who engage in both iGaming and iLottery, thereby promoting active participation on both platforms.
Regrettably, there is a possibility that it might not turn out as expected; however, I am determined to strive for it. Thus, I sincerely wish to witness it happening in Michigan.
Lottery, iLottery growth encouraging to market
However, Iden later highlighted iLottery as a case that instills hope in apparently competitive sectors like land-based casinos and online gaming.
Iden highlighted the progress in Atlantic City, N.J., as evidence of the mutual benefits between land-based casinos and online partners. He emphasized how special promotions, improvements, and loyalty incentives have contributed to this positive trend.
The iLottery and retail lottery in Michigan have experienced mutual growth and benefited from promotional activities.
Iden explained that our iLottery consistently complements our retail lottery. Through cross-marketing and cross-promotions, we have observed a rise in player engagement.
We anticipate a similar scenario unfolding here in Michigan. Once we establish an online presence, the casinos will likely attract even more visitors due to the enticing offerings they will provide to players.
Detecting problem gamblers can be facilitated by tracking players online, according to Iden.
He stated that through technology, we have the ability to effectively monitor individuals and provide improved assistance for their addiction issues online, surpassing the capabilities of land-based casinos.
Iden: Despite issues, Michigan should push forward
Consumers may have limited options initially, as Iden mentioned the potential market issues associated with rushing for a fall launch.
Despite being a term-limited legislator from southwest Michigan, they believe that the state should still advocate for it. This is mainly due to the budget deficits caused by the closure of land-based casinos coinciding with the introduction of sports betting in Michigan.
Iden emphasized the significance by stating, “Ultimately, it holds importance as a revenue source since even after the land-based casinos resume operations, their capacity will remain lower than what we have witnessed thus far.”
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