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In Colorado, one intriguing aspect of legal sports betting is the fondness of bettors for placing wagers on table tennis. However, a new development in Michigan has introduced legal cricket betting, potentially paving the way for a similar niche phenomenon in the state’s sportsbooks.
Despite being a small sample, it appears unlikely that this will be the case thus far. While the sport does exist in MI, substantial development and infrastructure will likely be required for it to truly integrate into the realm of legalized sports betting in Michigan.
Michigan cricket betting quietly debuts
Cricket was approved for wagering by the Michigan Gaming Control Board on June 3, leading to the initiation of event bookings by several operators including DraftKings Sportsbook and Four Winds Sportsbook.
However, BetMGM Sportsbook and FanDuel Sportsbook are among the other MI licensees who have successfully passed to date. DraftKings has shed some light on why this decision might not be significantly impacting those operators.
Compared to other sports, the amount of handle taken by DraftKings’ sportsbook has been insignificant, as stated by Johnny Avello, the sportsbook director.
Avello stated that MMA is significantly ahead of the other niche sports offered by DraftKings. He mentioned that a high-quality MMA event has the potential to generate substantial revenue and could be one of the most profitable events of the day. Boxing also has the potential to perform exceptionally well with a top-tier card. Motorsports, particularly NASCAR, consistently attract a steady audience on a weekly basis. College lacrosse received great response in the jurisdictions where it was offered, but the Premier League (soccer) had a more modest level of interest.
The remaining items on the list perform adequately and contribute to our wide range of offerings. Aussie Rules (football) outperforms rugby and cricket, which have similar levels of excitement. It is worth noting that certain customers, by immersing themselves in niche sports, put in effort and research to excel in them.
Since April 1, 2021, I will now present the performance of various niche sports at DraftKings Michigan in terms of the amount of money wagered on each.
- MMA
- Motorsports
- Boxing
- Australian Rules is a sport that is unique to Australia.
- Rugby League is a sport that originated in England and is now played internationally.
- Cricket
- Lacrosse
- Cycling
- Bowling
- Rugby Union is a sport that involves two teams competing against each other, aiming to score points by carrying, passing, or kicking the ball to the opposing team’s goal line.
As mentioned earlier, a few months is a relatively short period, and cricket has only been accessible since early June. Can cricket potentially make its way up this list? That answer varies depending on the person you ask.
Cricket community in MI also seems niche
Contrary to some beliefs, the sport in MI is well-structured, yet it retains a casual ambiance rather than a polished enterprise. The Michigan Cricket Association, serving as the governing body, encompasses various tiers, and numerous clubs from across the state actively participate in competitive matches within the association.
Rather than receiving payment for playing, players and teams are required to pay in order to participate. This is a significant factor contributing to the emphasis on matches in other countries within MI sports betting apps. Nevertheless, the considerable number of clubs and players indicates the presence of a substantial fan base for such events, potentially interested in placing bets.
Cricket is widely regarded as one of the most popular sports in numerous countries, based on online search traffic. Notably, Australia, India, Jamaica, and the United Kingdom stand out as places where cricket enjoys immense popularity. The sport’s deep-rooted English origins contribute significantly to its widespread appeal in these regions.
In 2018, a study discovered that Indians comprised the second-largest proportion of Michigan’s immigrant population, indicating a significant interest in cricket within the state. However, it is important to note that the existence of this interest does not automatically imply a desire for betting on the sport.
As of now, it appears that MI sportsbooks have not been successful in attracting a significant number of cricket fans in MI as cricket bettors. Unless they can solve this challenge, cricket betting in Michigan will likely continue to be less popular compared to other niche sports wagers.
What other niche sports could net bets in MI?
The addition of several niche sports to the Sports Wagering Catalog by the Michigan Gaming Control Board occurred earlier this month.
In due time, we will be monitoring the progress of these sports, which have been recently legalized for betting, to observe if they gain popularity.
- The World Professional Billiards and Snooker Association (WPBSA) is responsible for overseeing the sports of billiards and snooker.
- Participating in the Nathan’s Famous Fourth of July Hot Dog Eating Contest
- The American Ultimate Disc League is an organization that oversees the sport of Ultimate Frisbee.
The MGCB is yet to approve the American Cornhole League.
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