Can you please rewrite the following statement:<br><br>”The cat is sitting on the mat.”
Pennsylvania and New Hampshire are set to become online lottery states, joining the ranks of Michigan, Illinois, Kentucky, and Georgia in the upcoming months.
To maximize revenue, the two newcomers should look to Michigan for guidance as it significantly outperforms the three other states currently selling lottery products online.
In the second quarter of 2017, as reported by Eilers & Krejcik Gaming Lottery Tracker, the four states generated profits of:
- The state of Michigan has a budget of $19.7 million.
- The state of Georgia has $8.9 million.
- The amount of money in Illinois is $6.2 million.
- The state of Kentucky has a budget of $2.3 million.
Since its launch in 2014, the Michigan online lottery has consistently experienced significant growth in its offerings, resulting in a substantial increase in revenue.
- In the fiscal year 2014-2015, the company achieved a net online profit of $18.5 million with sales amounting to $146,189,761.
- In the fiscal year 2015-2016, the company generated a net online profit of $48 million from sales amounting to $384,992,537.
- The net online profit in FY2016-2017 amounted to $97 million, with sales numbers yet to be reported.
The Michigan Lottery is undoubtedly the one to imitate.
Why has Michigan’s online lottery thrived?
During an interview with Play Michigan, a spokesperson from the Michigan Lottery highlighted several crucial factors contributing to its success.
Since the beginning, our main goal has been to offer players a remarkable online experience by providing them with captivating and enjoyable games, along with a user-friendly system.
Ever since the introduction of online games in 2014, our approach has been guided by data. We continuously analyze and enhance the games, while also introducing new ones, aiming to entice fresh players and foster repeated engagement from existing ones.
Our retention efforts account for almost 80% of our yearly revenue, thanks to the support of a platform that offers strong CRM and bonus features.
Another critical factor is the lottery’s extensive marketing campaigns.
According to the Lottery spokesperson, the Michigan Lottery implements a robust strategy to retain players and keep them involved. They employ various methods such as email and SMS communications, along with personalized and targeted campaigns. In addition, they utilize paid media, social media, SEO, and earned media to support player acquisition strategies and raise awareness about the online games program.
Enter Income Access
The Michigan Lottery acknowledges that while it has achieved significant marketing accomplishments internally, it recognizes that it has only begun to tap into the immense potential of online lottery.
In order to elevate its online lottery, the state has recently partnered with Income Access to assume control of its affiliate program. This groundbreaking agreement was officially revealed by the organization in January.
According to the spokesperson from the Lottery, we have found that implementing an affiliate program is an economical approach to supplement our existing customer acquisition program for our online games. This affiliate program, in particular, offers our traditional retailers more chances to profit from online players and generate additional revenue. Moreover, it enables us to promote our brand to potential customers who may not be acquainted with the digital products offered by the Michigan Lottery, thereby bolstering our overall awareness initiatives.
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