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Just a few years ago, the occurrence of major upsets and unexpected Cinderella stories in the NCAA Tournament guaranteed significant profits for sportsbooks.
Parlays were busted and future bet tickets were trashed when a higher seed unexpectedly fell early.
Nick Bogdanovich, the director of trading for William Hill US Sportsbook, states that there has been a shift in thinking over the past five years. The number of public underdogs has increased, indicating that bettors are now supporting prominent teams or value picks based on their impressive advanced statistical performances.
“On Thursday, Bogdanovich commented that in the past, it was undoubtedly customary for dogs to assist in the household. However, in recent years, particularly the last five to ten, it has become crucial to carefully select the appropriate dogs. This is due to the fact that there have been significant decisions regarding certain public dogs.”
Gone are the days when a dog’s victory automatically equated to excellence without question. The truth is, some of our most crucial choices were made when we required a personal preference. The outcome solely depends on the specific option at hand.
Once again this weekend, Bogdanovich is excited about the March Madness schedule, which includes five double-digit seeds that are still competing.
Based on statistical data, the NCAA Sweet 16 of this year stands out as the most unconventional ever, as the average remaining seed of 5.88 sets a new record high.
Introducing the most unconventional Sweet 16 ever witnessed, where the average seed stands at an astonishing 5.88.
From 1985 to 2021, the average seed for the Sweet 16 teams is 4.45.
Chalkiest in 2019 was recorded as 3.09.
Cleveland State, a No. 14 seed, has just broken a record set in 1986. They are now considered the wackiest team leading the way. Check out the pic.twitter.com/yNYSn38EqY.
On March 23, 2021, John Gasaway tweeted.
William Hill did still win, despite some ‘public dogs’ winning
Bogdanovich stated that William Hill had a stroke of luck as the book emerged victorious due to the unexpected number of upsets during the first weekend.
“We achieved victory in three out of the four days,” he remarked. “However, the significance of having the tournament return cannot be overstated. Its absence last year left a considerable impact on us. Week 1 went well.”
Bogdanovich and sportsbooks are now hoping for a successful outcome from this weekend’s results, despite some Cinderella stories becoming potential risks.
Sister Jean, Loyola-Chicago come up big for William Hill
Once again, the Loyola Ramblers are making headlines as one of the most prominent stories this March.
In 2018, Sister Jean and her crew made it to the Final Four and are now just two victories away from achieving that same accomplishment again.
According to Bogdanovich, Loyola’s surprising victory over top-seeded Illinois, with a final score of 71-58, and their subsequent advancement to the Sweet 16, was the most favorable outcome for the book during the weekend.
He exclaimed, “Out of all the matches in the tournament, that victory stands as our most significant one. We witnessed a massive influx of bets from Illinois, ranging from Moneyline parlays to straight bets. Undoubtedly, it turned out to be our largest triumph during the initial four days.”
According to PlayIllinois, William Hill had company as 89% of the handle for DraftKings was placed on Illinois for that game. FanDuel and PointsBet also had a significant portion of their handle approaching that figure.
However, according to Bogdanovich, the first-round losses of No. 13 seed Ohio defeating defending champion Virginia and No. 12 seed UC-Santa Barbara narrowly missing the spread with a one-point loss against 5-seed Creighton were significant blows for William Hill.
William Hill wary of Syracuse, long Oregon State run
How does this weekend look for sports bettors?
According to Bogdanovich, positive outcomes from the Creighton versus Gonzaga match, as well as the Villanova versus Baylor game, could be advantageous for William Hill.
Nevertheless, it would greatly enhance the book if it included the triumphs of beloved teams overpowering unexpected opponents, like Syracuse, seeded 11th, and Oregon State, ranked at No. 12.
According to Bogdanovich, William Hill in Nevada is at risk of losing nearly a seven-figure amount if Oregon State wins the entire tournament.
While it is highly improbable for the 12 seed to achieve such a feat, the Beavers’ remarkable progress also presents opportunities for bettors to minimize potential losses through hedging strategies.
According to Bogdanovich, even though Oral Roberts is a No. 15 seed and is given 11 points against Arkansas, they can still be considered a popular underdog on Saturday.
Michigan liability has cooled since start of tournament
Michigan was recognized as the top threat in the tournament by multiple books, prior to the announcement of the brackets.
Despite the top-seed Wolverines making it to the Sweet 16, their liability has diminished at William Hill.
According to Bogdanovich, “As soon as the tournament field is finalized, a multitude of future bets flood in. Fortunately, we are no longer at risk with Michigan, but they were our primary concern for quite a while.”
In addition, Bogdanovich mentioned that Florida State might be perceived as an underdog among the public in their game against the Wolverines on Sunday. Skilled bettors have already shifted the line from Michigan being favored by 3 points to 2.5 points.
Bogdanovich expressed his anticipation for Sunday’s game to even out in terms of betting activity. He also mentioned his admiration for Wolverines coach Juwan Howard and wouldn’t be opposed to seeing Michigan come out victorious.
On Wednesday, FanDuel reported that Michigan had accumulated 18% of the championship outright handle at +700, making it their largest liability. Similarly, on Thursday, PointsBet confirmed that Michigan (+700) remained their biggest championship liability.
Spartans falling in First Four was good for William Hill
The victory of UCLA over Michigan State in overtime on the first night of the tournament was a significant event for William Hill.
Bogdanovich expressed his surprise at Michigan State University’s loss, stating, “The fact that (MSU) lost was unexpected. However, UCLA’s performance has shown that they are a strong team, which could provide some comfort to the Michigan State fanbase. UCLA has won three games and is currently playing exceptionally well. So, at least Michigan State didn’t lose to a weak opponent.”
William Hill wouldn’t mind splitting weekend results
Bogdanovich debunked the myth that every game carries an equal amount of action and the sportsbook always profits from the juice.
While it may seem ideal in fiction, in reality, the outcomes of each night greatly influence the final output of the book.
Bogdanovich explained, “The size of it is what matters. We prefer to handle the significant choices separately, and once we secure our 4 or 5% share, we’ll make a quick exit.”
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