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Michigan State athletics has formed a partnership with a sports betting brand, a deal that would have appeared unimaginable a few years ago.
Michigan State University recently joined forces with a sportsbook, making it the most recent university to establish such a partnership. MSU declared a long-term agreement with Caesars Sportsbook, designating them as the exclusive and official partner for sports betting and iGaming in MSU athletics.
In recent years, MSU has followed in the footsteps of Colorado, LSU, and Maryland by entering into sponsorship agreements with sportsbooks. This move makes Michigan State the pioneering university in the Great Lakes State to embrace such partnerships, aligning perfectly with the innovative image of the Spartans’ brand.
Sparty, this is Caesar.
What comes from the Michigan State-Caesars partnership
Caesars gains substantial visibility across Michigan State’s athletic assets through this partnership.
The deal encompasses the following assets:
- MSU athletics content is broadcasted and distributed digitally.
- Signage visible on television screens during basketball, football, and hockey games.
- The new premium seating area within Spartan Stadium will be officially known as the “Entitlement Naming.”
- Area designated for outdoor tailgating
- Get exclusive chances to connect with alumni and fans through special engagement events during varsity sports seasons.
Spartan fans can also enjoy special promotional offers on mobile sports betting, iGaming, and World Series of Poker product offerings.
In a press release, Eric Hession, co-president of Caesars Digital, expressed his enthusiasm for the partnership between Michigan State and an internationally renowned brand in college athletics. Hession highlighted Michigan State’s proud tradition of excellence and considered this collaboration as a remarkable opportunity. He further acknowledged the passionate and well-established Spartan fan base and alumni network, expressing his excitement in strengthening the connection with them. Hession also emphasized the importance of advancing scholarship opportunities and further enhancing Michigan’s legacy through this partnership.
The launch of WSOP Michigan is still pending, but it is anticipated to become the third online poker brand in Michigan’s live gaming scene in the near future.
Sports betting deals a new trend growing in athletics
MSU’s collaboration with Caesars is part of the expanding trend of the intersection between sports betting and college athletics.
In September 2020, PointsBet Sportsbook formed a partnership with Colorado, becoming the first to enter into a deal with the state.
In September, LSU made an announcement about its agreement with Caesars, which was similar to the deal Michigan State had already agreed upon. Recently, Maryland joined Colorado in forming a partnership with PointsBet, marking the first such collaboration in the Big Ten.
Caesars Sportsbook has agreed to contribute yearly funds as part of their agreement with MSU.
- Education on responsible gaming for student-athletes
- Scholarships for students
- MSU students aspiring to enter the sports industry can access various internship and professional development opportunities.
Alan Haller, Michigan State vice president and director of athletics, expressed his enthusiasm for partnering with Caesars, a prominent player in the sports and entertainment industry. He believes that this collaboration will enhance the gameday experience for Spartan fans and provide valuable resources to support the growth of their varsity programs. Additionally, Haller acknowledges the significance of Caesars’ dedication to responsible sports gaming education, which benefits both the student-athletes and the entire University community. He is proud to be at the forefront of this innovative opportunity.
Playfly Sports, the third-party multi-media rights holder for MSU, facilitated the partnership.
The Kalamazoo Wings of the ECHL have forged a partnership with FireKeepers Casino Hotel, following the agreement that was made. Likewise, Golden Nugget Sportsbook has entered into a deal with Detroit City FC of the USL Championship League.
Caesars a top-five online sportsbook in Michigan
Caesars, along with 13 other sports betting brands, became available in the state of Michigan when legalized sports betting launched on January 22, 2021.
Online sports betting operators saw a remarkable beginning to the market in 2021, with December numbers set to be revealed next week. The total amount wagered through these operators reached an impressive $3.17 billion by the end of November.
According to the Michigan Gaming Control Board, Caesars Sportsbook holds the fifth position among the 14 online options, with a total online handle of $154.2 million in sports betting revenue.
Caesars inched closer to fourth-place Barstool Sportsbook in November, with an online handle of $37.85 million.
MSU remains innovative with athletics
Although not the initial one, Michigan State wasted no time in forming a partnership with a sportsbook.
In the past, MSU athletics has consistently demonstrated a pioneering spirit by thinking creatively and pushing boundaries. This is particularly evident in their willingness to embrace innovative approaches and experiment with new ideas.
In 2011, the MSU men’s basketball team made history by becoming the first team, alongside North Carolina, to participate in the Carrier Classic. This momentous event took place on Veterans Day, with an audience of 8,111 fans, including military personnel and the former President Barack Obama, all gathered on the USS Carl Vinson.
The Cold War game between MSU hockey team and Michigan took place in 2001. It was held at Spartan Stadium and attracted a crowd of 74,544 passionate fans. This highly-anticipated rivalry match was also broadcasted nationwide.
Now the question lingers: will Michigan be forced to negotiate with a sportsbook in order to prevent MSU from gaining an advantage?
Please rewrite the following sentence to be more clear and concise:<br><br>”It is my belief that in order to succeed in life, one must have a positive mindset and work hard consistently.”
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