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The launch of online casinos in Michigan is nearing, and the Michigan Gaming Control Board will gradually issue licenses.
Ainsworth Game Technology Limited, a prominent supplier of online casino slot games, is among the initial recipients making progress in obtaining licenses for operators in the online gambling industry. While licenses for operators are still being developed, other entities associated with online gambling sites are advancing in their ventures.
On October 20, the Australian company received provisional licensing from the board as a supplier for sports betting and online casinos.
Although the name Ainsworth may not carry much significance for future MI online casino players, the issuance of interim licenses is a positive indication.
MGCB starting to issue supplier licenses
In the Great Lakes State, Ainsworth is among the six companies that have obtained provisional licensing, indicating preparations for the anticipated launch of online gambling in late 2020.
Other companies in the industry include Konami Gaming Inc., which is another supplier of online games, and Sportradar Solutions LLC, known for their expertise in sports data and sports betting.
As of October 20th, the MGCB website has reported that a total of 47 companies have submitted applications for supplier licenses.
What is Ainsworth and why do they matter?
For a moment, let’s shift our focus from Michigan and direct our attention towards New Jersey, a state that has embraced legal online gambling for almost seven years. Among the numerous game providers in New Jersey, Ainsworth stands as one.
A number of game suppliers from New Jersey will be transferring to Michigan’s servers, however, Ainsworth has recently been making headlines.
A collaboration was recently revealed between the company and Rush Street Interactive in New Jersey. Ainsworth will be providing its successful slot machine titles to be featured on Rush Street’s PlaySugarHouse brand.
NJ online casinos offer exclusive slot titles from Ainsworth, including Big Prize Bubblegum, Money Heat, and Winning Wolf.
Ainsworth has formed several partnerships in the Garden State, including agreements with Golden Nugget and BetMGM, among others.
In September, the largest brands in NJ accumulated over $85 million in online casino revenue.
Michigan on the horizon for Ainsworth online games
Last week, during an interview with Fantini Research, Ainsworth CEO Lawrence Levy revealed that the company has set its sights on Michigan.
Levy mentioned that a few of the companies Ainsworth collaborated with in New Jersey would also be involved in the partnership in Michigan.
It is highly probable that RSI brands, namely BetRivers, BetMGM, and Golden Nugget, will offer Ainsworth titles.
Levy stated that this is an excellent chance for us to not only participate in that market but also expand our presence in it and generate substantial profits.
While Michigan was the sole state explicitly mentioned by Levy, he indicated that numerous other states would also adopt similar measures.
However, it should be noted that the mentioned companies may not be the exclusive ones. Levy mentioned that additional partnerships are expected to be announced in November.
MI online casinos launch coming soon
In May, the forms to obtain online gaming supplier licenses were made accessible. Richard Kalm, the executive director of MGCB, emphasized the urgency for companies to expedite their application process.
It seems that the completion of the licensing process will be the last requirement for the initiation of online gambling in Michigan.
The Joint Committee for Administrative Rules currently has the Internet Gaming and Internet Sports Betting regulations under legislative review. These rules were submitted by the MGCB on October 8th.
The committee has a total of 15 session days to take action on them, although it is possible to expedite the process with a waiver.
Despite this, the launch might happen in November, or it could potentially be delayed until early 2021.
Ainsworth, along with other vendors and suppliers, share the same goal as operators – obtaining a license before launching.
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