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Today, PointsBet Sportsbook secured yet another partnership with a renowned Detroit sports team, the NHL’s Red Wings. However, what truly sets this deal apart is the groundbreaking aspect that it brings to PointsBet as the first of its kind in the Great Lakes State.
The first-ever collaboration between an Australian sports betting company and a professional sports team in Detroit took place. In July, the Australian company entered into a partnership with the Detroit Tigers, making it the inaugural sportsbook association for any MLB team.
Richard “Rip” Hamilton of the Pistons recently signed a brand ambassador position with PointsBet, marking their first deal with an iconic Michigan athlete.
The announcement regarding the Detroit Red Wings on Tuesday brings forth yet another groundbreaking element.
The home of the Wings, Little Caesars Arena, will feature a branded watering hole courtesy of the book. The current Detroit Sport & Social Club will be replaced by a new PointsBet Sports Bar.
Details about the planned PointsBet Sports Bar
Michigan online sports betting is expected to launch within a few days, coinciding with the imminent start of the NHL season. The Red Wings will commence their 2021 campaign on Thursday, playing at home against Carolina.
Despite the expectation of another disappointing season, the young Wings continue to have a dedicated fan base in the beloved “Hockeytown.”
When Red Wings fans make their way back to games, they have a reputation for patronizing nearby establishments both before and after the games. This implies that PointsBet Sports Bar will undoubtedly benefit from brand advertisement and get a good return on their investment.
Last week, PointsBet signed a deal with the Pistons, who also have their games held at LCA. This guarantees increased visibility and exposure for PointsBet.
In 2021, the bar will undergo a rebranding that encompasses a comprehensive food and beverage menu, HD TVs, live betting odds, exclusive guests, distinctive programming, privileged VIP access, and exciting gaming promotions.
PointsBet deal latest for Detroit Red Wings
Similar to the Tigers, the Ilitch family is the owner of the Red Wings. However, unlike the Tigers, the hockey team has already established a long-term agreement with BetMGM for displaying their logo on the ice at Little Caesars Arena. This partnership encompasses various aspects such as in-venue signage, fan promotions, and a sponsored presence on the Red Wings’ digital platforms.
In the PointsBet deal, the Red Wings will provide signage within the blue lines and LED signage throughout the arena. Additionally, the brand will receive exposure on various digital and radio platforms.
In a statement, Chris Granger, the group president for sports and entertainment of Ilitch Holdings Inc., expressed that the sports bar deal is a novel endeavor for Detroit. The Ilitch family is optimistic that this venture will generate a stimulating and enjoyable experience for their fans.
The vibrant ambiance of the PointsBet Sports Bar will be a source of delight for our fans, elevating the game-day experience in and around Little Caesars Arena through the dynamic partnership it brings.
PointsBet already has a comparable agreement with the Colorado Avalanche, the Red Wings’ biggest adversaries.
Other firsts for PointsBet in Michigan
Soon, PointsBet will introduce its inaugural online casino platform in Michigan. Additionally, the company has partnered with Evolution Gaming to offer live dealer games on its casino app, making it the first of its kind.
This partnership marks a significant milestone for the platform as it is the first collaboration with a tribe, specifically the Lac Vieux Desert Band of Lake Superior Chippewa Indians.
PointsBet’s agreement with the Red Wings is an additional component of their strategy to amplify their presence in the state.
Johnny Aitken, CEO of PointsBet USA, expressed his excitement in continuing their partnership with the Ilitch organization and announced their new collaboration with the Detroit Red Wings, a renowned NHL franchise with a dedicated and enthusiastic fanbase.
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