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On Thursday, the Detroit Tigers made history by becoming the inaugural Major League Baseball team to form a partnership with a sportsbook. They proudly announced a long-term agreement with PointsBet Sportsbook.
Later this year, when MI online sportsbook apps and Michigan casino sites become operational, PointsBet will join the online gambling companies venturing into the Michigan market.
The collaboration entails displaying signs at Comerica Park, featuring mentions on radio advertisements, and integrating into the MLB and District Detroit mobile applications.
It is expected that online gambling will be introduced in Michigan later this year, potentially in October.
Chris Granger, group president of sports and entertainment for Ilitch Holdings, Inc., the Tigers’ ownership group, expressed his excitement in a statement, stating, “We are delighted to have PointsBet join us as a gaming partner for the Detroit Tigers. Our devoted fans will undoubtedly enjoy the unparalleled experiences and cutting-edge features that PointsBet’s personalized platform has to offer. We eagerly anticipate the fan-friendly improvements that this partnership will bring to the game-day experience at Comerica Park for many years to come.”
The signage will be easily seen on television, both on the giant scoreboard located in left field and on the wall in right field.
Who is PointsBet?
Michigan is a target of great significance for PointsBet, an Australian gambling firm, as they place substantial bets on its prospects.
PointsBet will experience a couple of significant milestones in The Great Lakes State. Michigan will witness the company’s inaugural Native American partnership, as well as its debut in the online casino realm.
PointsBet formed a partnership with the Lac Vieux Desert Band of Lake Superior Chippewa Indians in the Upper Peninsula to enable online access.
Near the Wisconsin border, the tribe manages the Northern Waters Casino Resort in Watersmeet.
On January 6, the announcement of the deal marked one of the initial collaborations within the state. Additionally, the agreement encompassed exclusive talks that granted PointsBet the rights to operate a retail sportsbook within the casino.
Aside from conventional markets, “PointsBetting” introduces flexible bets where the amount won or lost is determined by the margin of the bet’s outcome.
In addition to its competitors, the company offers a wide range of prop bets. These include unique markets like football completion percentage bets and the exact time an NBA player scores their first basket.
In a statement, Johnny Aitken, CEO of PointsBet USA, expressed the team’s enthusiasm as they unveiled their groundbreaking partnership with the Detroit Tigers and Major League Baseball. This landmark agreement establishes PointsBet as the first legal sports betting operator in US history to collaborate with an MLB franchise.
PointsBet is unique in the industry because we have complete control over our technology, enabling us to quickly adapt and come up with innovative features and personalized offerings for our app users. Our app is known for its exceptional speed and we are proud to offer the widest range of betting options on MLB games through our one-of-a-kind PointsBetting feature. We are thrilled to bring a distinctive and comprehensive betting experience to the people of Michigan.
Why is PointsBet partnering with the Tigers?
Perhaps a bold, yet potentially essential decision for PointsBet, considering its lack of brand loyalty compared to rivals like FanDuel and DraftKings, and the absence of a robust physical presence like MGM Resorts.
Last month, the Denver Broncos made history as the inaugural American professional sports team to forge a partnership with a bookmaker, FanDuel.
The launch of online betting in Colorado took place on May 1, even before the announcement was made. In the meantime, PointsBet will have the opportunity to reach out to Michigan sports bettors several months ahead of the app’s official launch.
The Broncos have recently revealed another agreement with Betfred, which entails the creation of the NFL’s inaugural on-site betting lounge.
The Tigers’ announcement regarding the PointsBet partnership referred to it as a “sole” agreement.
PointsBet has become an authorized gaming operator for Major League Baseball, thanks to a recent agreement between the two entities. As part of this agreement, PointsBet has been granted the rights to incorporate official MLB data and logos into their products.
FanDuel seemed like a natural fit for Tigers
It is intriguing that FanDuel would have appeared to be a perfect match for the deal.
The Tigers are owned by the Ilitch family, who are renowned as magnates of Little Caesars Pizza.
The operations for the Tigers and Detroit Red Wings are managed by Christopher Ilitch, who is the son of the late Mike Ilitch. On the other hand, Marian Ilitch, his mother, is the owner of MotorCity Casino.
MotorCity Casino is among the trio of commercial casinos located in Detroit, all conveniently situated within a short walking distance from Comerica Park.
In March, when sports betting became available in Michigan, MotorCity Casino collaborated with FanDuel to launch its retail sportsbook and provide online access for bettors.
However, the Tigers ventured to Down Under for their inaugural sportsbook collaboration.
Further Reading:
- Detroit’s professional sports franchises are looking to cash in on the potential profits of betting by opening up their books.
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