Little River Casino Sportsbook Embrace Esports Betting Call Of Duty

Written By Matt Schoch on August 24, 2020Last Updated on September 30, 2020

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Esports experienced a global moment as the regular sports calendar remained largely inactive for several months this year.

With the absence of traditional sports, esports gained a significant boost in gambling popularity as bettors sought out something to place their wagers on, further expanding the already prominent gaming industry.

Although esports were initially excluded from the launch of Michigan sports betting in March, they have now found their place on the state’s wagering menu at a specific location.

Currently, there are no immediate intentions to expand the availability of esports betting to a broader audience.

Call of Duty, Overwatch markets posted at Little River

Little River Casino Resort featured Call of Duty and Overwatch markets on its Bet-Slip Builder system on Thursday afternoon. Fans can conveniently create bets using the website from any location, but they must physically visit the Manistee retail sportsbook to place their bets.

On Monday afternoon, no esports markets were available for betting. However, a total of 32,072 bets were provided across various sports. Out of these options, the majority of bets, specifically 26,863, were related to soccer.

On July 17, the River Rock Sportsbook and Grill was inaugurated by Little River. In anticipation of the upcoming launch of online gambling, potentially this autumn, the Little River Band of Ottawa Indians collaborated with Rush Street Interactive to introduce BetRivers in Michigan.

Jonnie Sam, the manager of the Little River sportsbook, stated that the influx of traditional sports has led to a decline in esports bets.

Sam mentioned that occasionally, we do attract a younger audience who engage in esports betting. Many of these younger customers are knowledgeable about the identities of various esports players and teams due to their personal experience playing these games.

We have been pleasantly surprised by the larger bets we are receiving, which are exceeding our initial expectations.

Esports needs approval from Michigan Gaming Control Board

The three Detroit sportsbooks are regulated by the Michigan Gaming Control Board (MGCB), which grants approval for the sports and markets that can be offered.

Likewise, the online services provided by every tribal casino in the state will require authorization, as they will be accessed and bet on from locations beyond tribal premises.

Nevertheless, the MGCB does not require retail sportsbooks located on tribal land to obtain approval.

Tribal casinos have the advantage of offering sports like cricket, tennis, and rugby, which are not available at Detroit’s Greektown Casino-Hotel, MGM Grand Detroit, and MotorCity Casino.

According to MGCB spokesperson Mary Kay Bean, there is currently no specific timeframe for including approved sports in the offerings. Bean mentioned that the board has not yet been approached by a licensed operator to incorporate esports into their portfolio.

In an email, Bean stated that the Board would have to assess a request to ascertain if the event meets the criteria stated in the Lawful Sports Betting Act and administrative rules, prior to granting approval.

Esports slowly inching into legal betting markets

Esports betting experienced a surge in activity amid the pandemic.

The markets for League Of Legends, Overwatch, and Call of Duty were opened by the Nevada Gaming Control Board in April.

The board still requires individual approval for each event.

Compared to conventional sports, esports betting is a more intricate affair. The outcomes of matches can be easily influenced by players, who are frequently minors and not financially affluent like professional athletes.

Esports betting operators are placing restrictions on the maximum wager amounts.

Esports gambling company gets access in New Jersey

It seems highly likely that esports will be permanently included as a wagering option in New Jersey, according to the current legislation.

Recently, an online gambling company with a focus on esports has formed a partnership with a casino company to obtain an online skin for access, indicating its imminent arrival.

Twin River Worldwide Holdings, Inc. has granted Esports Entertainment Group, Inc., a publicly-traded company, access through a multi-year agreement.

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