Michigan Governor Inks Gambling Expansion Bills Into Law

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Governor Gretchen Whitmer’s signature on gambling expansion bills has turned the long-awaited vision of legal iGaming and sports betting in Michigan into a reality before the end of the current legislative session. This exciting news was announced on Friday morning.

Despite the fact that there is still a lot of work to be done before either product is fully launched in Michigan, the passing of the Lawful Sports Betting Act is a significant milestone. This act makes Michigan the 20th state to legalize sports betting, and it also includes regulations for daily fantasy sports.

The work ahead cannot take place without Whitmer’s signature, as it holds the key to the progress. Moreover, besides generating revenue for the state, the upcoming gambling expansion will also bring various benefits to the local economy.

Gambling expansion bills can boost Michigan economy

The early Christmas present is being received by a multitude of entities in Michigan, including the three Detroit commercial casinos, various tribal casinos, mobile sportsbook operators such as DraftKings and FanDuel, online poker and slot operators, and numerous other companies. The Wolverine State holds this exciting opportunity for many others as well.

Establishing a physical sportsbook will result in the creation of employment opportunities, although the quantity of full-time, permanent jobs generated may not be particularly remarkable. Nevertheless, the impact could potentially be more significant in terms of the casinos’ utilization of local services.

The state has already witnessed a minor version of this. The sportsbook at the MGM Grand has already been constructed, involving not just construction companies but also technology companies. Anticipate Greektown and Motorcity to follow suit in the near future.

Maximizing the local impact is of utmost importance for casinos, and one way to achieve this is through partnering with locally-owned companies. However, it is worth noting that even out-of-state companies, although to a lesser degree, contribute to the local economy by employing local workers.

In addition to construction and buildout, the demand for workers will increase due to other long-term requirements. These include the provision of beverage and food services, janitorial services, as well as security and technology maintenance. Furthermore, there is a possibility that the casinos may outsource certain marketing responsibilities for their new sportsbooks.

This only covers the retail aspect of sports betting. However, online sportsbooks such as DraftKings and FanDuel, although not based in Michigan, also require a local presence.

Why even online sportsbooks need boots on the ground

Promotion stands as a significant and ongoing cost for online sportsbooks, with operators opting to purchase advertisements on platforms frequently visited by Michigan residents. These platforms may include popular websites, local newspapers, and other publications within the state.

Online sportsbooks also utilize traditional forms of promotion, such as billboards, direct mail, radio, and television, in addition to their digital marketing strategies.

To offer iGaming and sports betting, companies such as DraftKings and FanDuel must adhere to state laws, necessitating the need for familiarity with specific jurisdictions. This presents an opportunity for Michigan attorneys and IT companies to gain new clients, as their knowledge and expertise can provide the necessary assurance of compliance.

The introduction of new regulated activities necessitates compliance with new regulations, thereby requiring the state to allocate resources towards this endeavor. The approach of whether the state will opt for internal recruitment or outsourcing remains undecided. Nonetheless, this situation presents an additional motive for the state to invest its resources in its own operations.

The specific launch date of iGaming and sports betting in Michigan is uncertain at the moment, but it is guaranteed that they will be introduced in the state at some point. The official legalization of these gaming activities in Michigan, which required Whitmer’s signature, is a significant accomplishment that was essential to overcome.

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