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Evolution Gaming seeks to establish three partnerships in Michigan.
On Friday, the live casino company sealed a deal with William Hill’s online casino in Michigan, marking their partnership with a third operator in the Great Lakes State.
William Hill’s agreement encompasses the entirety of the US market, incorporating Michigan’s online sports betting and casino sectors once the state’s online gambling platform goes live in the upcoming months.
Previously, Evolution had successfully secured agreements with PointsBet and BetMGM to introduce its online casino games to the state of Michigan.
Live dealer casino games and Michigan online gambling
Live dealer games replicate the ambience of being physically present at a casino, eliminating the need for commuting to a casino location (and the potential health hazards) in order to partake in the game.
Live dealer games essentially allow you to enjoy the casino experience from the comfort of your own home. Unlike regular online casino games, which tend to be fast-paced, live casino games offer a slower pace with increased interaction.
At Evolution, the array of live dealer games encompasses the classic roulette, blackjack, and baccarat. Additionally, Evolution stands out by providing distinctive casino games inspired by game shows, such as Crazy Live and Monopoly Live.
As per the announcement, William Hill is set to introduce Evolution games in New Jersey ahead of Michigan or any other state.
There are more operators in New Jersey that provide live casino games compared to those that do not. Live dealer play has been available in NJ since 2016. Evolution, which already has PointsBet and BetMGM as partners, is now preparing to establish a similar presence in Michigan.
Due to a requirement in the proposed rules of Michigan, the introduction of casino offerings like live dealer games might be implemented at a slightly delayed pace in this region.
In-state requirement will slow down live casino
Similar to Pennsylvania and New Jersey, Michigan also mandates the construction of live dealer studios within its state borders. Consequently, the existing studios operating on the East Coast will not be accessible for use upon the launch of online casinos in Michigan.
Fortunately, Evolution can count on William Hill to provide an ideal studio location in the northwest region of Michigan.
Evolution completed the acquisition of NetEnt during the summer and has since expressed its strong desire to make a significant entrance into the Michigan market.
Evolution specializes in live dealer games, while NetEnt is a prominent online slots company. Together, they form the largest supplier of online casino games.
Evolution Gaming has applied for a supplier license with the Michigan Gaming Control Board, however, their application is still pending approval.
How William Hill online casino gets into Michigan
The Grand Traverse Band of Ottawa and Chippewa Indians has partnered with William Hill, granting them access to Michigan.
The company recently introduced a William Hill sportsbook at Turtle Creek Casino near Traverse City, and there is also a satellite location with betting kiosks at Leelanau Sands Casino in Peshawbestown on the Leelanau Peninsula.
Johan Nordstrom, Evolution’s CEO for Malta and Chief Commercial Officer, expressed his pride in being chosen by William Hill US, according to a news release.
“Our Live Casino solutions have played a crucial role in establishing William Hill’s Live Casino as a standout choice in regulated European markets. We eagerly anticipate replicating this tremendous success for William Hill in the United States.”
At the moment, there is no specific timeframe for the launch of William Hill online casino in Michigan. However, it is worth noting that the casino’s game collection is showing promising signs of being quite extensive.
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