In October, Michigan had 15 online casino operators for the first time since February.
The introduction of SI Casino restored the state’s complete utilization of its online casino licenses. Given its exclusive presence, its performance in Michigan will be closely monitored.
Could it match the success of other recent online casino launches in Michigan?
SI Casino launched Feb. 7 in Michigan
On February 7th, the Hannahville Indian Community received approval from the Michigan Gaming Control Board to appoint SI Casino as their new online casino provider.
On September 6, TwinSpires ceased its online casino and sportsbook operations, with Sports Illustrated stepping in to acquire the license.
SI Sportsbook quickly obtained a license to become the official online sportsbook for Island Resort & Casino, although it did require some additional time to secure an online casino license.
SI Casino Michigan now has a complete lineup of games in its gaming library.
- Live-Dealer: 11
- Slots: 419
- Table Games: 36
- Video Poker: 11
The gaming library offers several daily jackpot slot options that ensure the jackpot is won every day.
SI Casino MI passes $500K in February revenue
Despite being open for a short month, with the first week already gone, SI Casino’s revenue total for February was not significant.
For the month, the newly launched brand generated a total of $587,466 in iGaming revenue.
The only Michigan operator that did not exceed $1 million in revenue.
Sports Illustrated generated an average daily revenue of $26,703 over the course of 22 days in the month.
In contrast, the remaining Michigan online casinos ranked at the lower end of monthly revenue, reporting the following average daily totals:
- PointsBet: $52,0247
- FireKeepers: $55,648
- betParx: $69,198
- The total amount at Eagle Casino & Sports is $90,229.
In February, BetMGM emerged as the undeniable leader in online casino revenue in Michigan, generating an average daily revenue of $1.73 million.
How does SI Casino’s debut compare to other Michigan online casinos?
Eagle Casino & Sports was the online casino that made its debut before Sports Illustrated.
On April 14, 2022, the online product of Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel was officially launched.
Eagle Casino had a total of 17 days during their inaugural month of operation.
In April 2022, Eagle Casino & Sports generated a total of $398,111 in online casino revenue, with an average daily income of $23,418.
After its launch, Eagle Casino & Sports experienced a consistent growth in monthly revenue for the following seven months. With a remarkable total of $24.4 million in online casino revenue, it has already surpassed the combined earnings of PointsBet and SI/TwinSpires.
Eagle Casino & Sports ranks 11th out of 15 Michigan operators, earning $4.95 million in the first two months of 2025.
Operators that were launched after January 2021 experienced comparable beginnings to SI Casino and Eagle Casino & Sports.
- The Four Winds project was initiated on February 15, 2021, and managed to accumulate an impressive amount of $214,458 within its initial two-week period. This equates to an average of $15,318 per day.
- Parx Betting Platform was introduced on April 23, 2021, accumulating a total of $180,092 within its initial 8 days of operation, with an average daily revenue of $22,511.
- PointsBet was launched on May 4, 2021, and managed to accumulate $612,361 in revenue within its initial 28 days, resulting in an average of $21,870 per day.
How did SI Casino MI launch compare to TwinSpires?
On January 22, 2021, TwinSpires was one of the eight online casinos that went live in Michigan.
In the initial 10-day period, TwinSpires amassed a total of $60,642 in revenue from its online casino. This equated to an average daily income of $6,064.
In February 2021, the total amount reached $1,185,150, averaging $42,327 per day.
In March of 2021, TwinSpires reached its highest point with $2.2 million in revenue. However, it never exceeded $1.8 million in any subsequent month.
The opening month of SI Casino should be seen as an encouraging sign. Considering the thriving state of the competitive Michigan market, the casino has great potential.
March will serve as a testament to the potential growth of SI Casino, as all indications suggest that it will experience significant gains.
