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Recently, the Soaring Eagle Casino and Resort joined forces with the Detroit Lions for the upcoming season.
The agreement comprises a presenting partnership for Soaring Eagle in “Inside the Den” television specials and the weekly “Inside the Pride” episodes. Additionally, the Mount Pleasant casino will receive naming rights for Power Hour presented by Soaring Eagle Casino and Resort at Ford Field during game days.
The Lions have established their third agreement with a Michigan casino or sportsbook, further expanding their partnerships. BetMGM and WynnBET have already formed alliances with the team and are prominently featured at Ford Field.
The implications of these deals for the operators and the Lions are straightforward: financial gains and increased visibility. However, what significance do these deals hold for Michigan sports bettors and fans?
Soaring Eagle partners with Lions
Soaring Eagle’s Power Hour stands out as the most fan-friendly aspect of this partnership, incorporating the popular “Spin It to Win It” and “Roar-aoke” games that are already enjoyed during Lions gamedays. However, the exciting twist is that the prizes will now be provided by Soaring Eagle.
The offer encompasses various benefits such as a complimentary hotel stay, complimentary play, concert tickets, and resort credit, among additional perks. Additionally, there will be a Fan Cave located on the 300-level concourse, and a preseason sweepstakes starting on Friday, Aug. 12, providing an opportunity to win an on-field experience.
As a result of the partnership, fans can expect to encounter more frequent mentions of Soaring Eagle. Additionally, they will also be treated to an increased amount of Lions-related content during the season.
Starting this week, Lions TV Network affiliate stations will air “Inside the Den,” a three-episode series delving into behind-the-scenes stories within the organization. The remaining two episodes are scheduled to air during the weeks of August 15 and September 5.
“The Lions TV Network presents a brand-new weekly TV show called ‘Inside the Pride.’ Tune in to catch this exciting program on the following stations:”
- Detroit (WJBK-TV)
- Grand Rapids-Kalamazoo-Battle Creek (WXMI-TV)
- Flint-Saginaw-Bay City (WNEM-TV)
- Lansing (WSYM-TV)
- Traverse City-Cadillac (WFQX-TV)
- Marquette-Escanaba (WJMN-TV)
- Toledo, OH (WUPW-TV)
BetMGM is Lions official sports betting partner
Before the start of the 2020 season, the Lions made an announcement declaring BetMGM Michigan as their official sports betting partner. Given MGM Grand Detroit’s significant presence at Ford Field, this news hardly came as a surprise.
Upon establishing a partnership, BetMGM assumed the role of presenting sponsor for Lions Bingo and Lions Perks, providing an instant boost to the fans’ experience. Lions Bingo, an interactive game accessible through the Lions app, was first introduced in 2019. With BetMGM’s involvement, participants gained the chance to win lucrative cash prizes and potential all-expenses-covered trips to various MGM properties across the nation.
Prior to the partnership, Lions Perks, along with Lions Bingo, was already available on the Lions app. However, when BetMGM joined in 2020, fans utilizing Lions Perks gained the opportunity to receive rewards and exclusive offers at BetMGM and the BetMGM Sports Lounge situated at MGM Grand Detroit.
The MGM Tunnel Club offers a luxurious suite within Ford Field, providing its members with a range of privileges. These include delectable food, a variety of beer and wine options, field level seats accompanied by dedicated in-seat service, and the opportunity to enter the club three hours prior to the start of the game.
WynnBET named an official sportsbook and gaming partner in 2021
When it comes to enhancing the gameday experience, the WynnBET partnership stands out for its clear fan benefits, particularly with the inclusion of a sports bar conveniently located near Section 222.
The WynnBET Sports Bar features multiple televisions and a dynamic live odds ticker.
Similar to MGM, WynnBET is associated with a game on the Lions app that offers various rewards such as vacations to Wynn Las Vegas, tickets for Lions’ season and individual games, credit for Lions shop purchases, and complimentary bets accessible through the WynnBET app.
