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Fans of legal gambling age will have the opportunity to enjoy various exciting branded promotions when the Detroit Lions kick off their 2021-22 NFL regular-season on September 12th against San Francisco. One of the highlights includes the introduction of a new WynnBet Lions sports bar located at Ford Field.
The emerging WynnBet Sportsbook has recently formed its first partnership with an NFL franchise. Despite facing challenges in gaining momentum for Michigan sports betting as a new player in the market, this collaboration is expected to enhance bettors’ awareness.
Details about the WynnBet Lions sports bar, and other factors
While this is a new venture for WynnBet, the Lions are no stranger to such partnerships. Detroit has already established a cross-promotional collaboration with BetMGM Sportsbook, which includes ad placement on Lions’ digital platforms, signage at Ford Field, and a branded prediction game within the Lions’ mobile app.
WynnBet secures all the same benefits in its agreement, including the exclusive rights. Moreover, a sports bar located near Section 222 at Ford Field will proudly display the sportsbook’s logo and name. Inside the bar, patrons can enjoy a live odds ticker and exciting events featuring WynnBet’s spokespeople. Additionally, various other components are incorporated into the deal.
- References made during the broadcast of radio and television game shows
- Pre-game activities conducted in the vicinity of Ford Field
- In addition to Lions games, there are various hospitality opportunities and the bar is readily accessible during other events as well.
Customers who play a WynnBet-branded game in the Lions app will have the chance to win free bets as prizes.
The sportsbook probably has high expectations that the various aspects of this collaboration will significantly boost its operations in MI.
WynnBet’s struggle to gain traction in MI sports betting
When evaluating WynnBet’s performance in MI, it is important to consider that the sportsbook only became operational in January. Despite this limited timeframe, WynnBet has already managed to handle over $7.15 million in wagers. To provide some perspective, the FanDuel Sportsbook at MotorCity Casino in Detroit, along with its online platform, accumulated over $419.04 million in bets from January to May this year.
It is worth mentioning that WynnBet currently does not have a complete retail sportsbook in MI. However, the brand is featured on retail sports betting kiosks at five Upper Peninsula casinos.
Therefore, the sports bar and other amenities at Ford Field will serve as a substitute for that purpose. It is important for bettors to be aware that there will be no betting kiosks or windows available at the bar. All betting activities will take place solely through the use of players’ mobile phones.
During the initial Sunday of the 2021-22 season, these types of bets could gain popularity. At present, the Lions hold the position of being the largest underdog in terms of point spread for Week 1 in the NFL at MI sportsbooks. Currently, the San Francisco 49ers, who are visiting, are favored by 7.5 points.
Therefore, the Lions faithful are expected to find the odds appealing on Sept. 12, making it highly possible for WynnBet to capture a significant portion of those bets with their new establishment.
